Case Study: Kathy Ferrara

Case Study: Kathy Ferrara 
Founder and Director, Faith Events Live

History: Faith Events Live hosted “Spaghetti for the Soul” with Kathy Troccoli and Ellie Lofaro at the Christian Life Center (CLC) in Bensalem, Pennsylvania, for 850 attendees.

Requirements: “The most important thing for me is who I will be working with,” Ferrara says. “Do they really want our event? Since we seek to be unique with our events, we need a certain amount of leeway; if a venue is set in its ways, I will back away from it.” 

Results: She found what she wanted at Christian Life Center, in the person of Dan Corbisello, business administrator of the church, who also jumps in to prepare omelets and box lunches for special events at the center, which has a 1,800-seat auditorium, a 250-seat auditorium, banquet facilities for 320 guests, a VIP boardroom and lounge, a coffee shop and state-of-the-art sound, light and projection technology.

Inspiration: The large foyer was transformed into a nostalgic, Italian-themed kitchen. As an added touch, butlers carrying trays of cannoli greeted attendees.

This article was originally published in the December 2008 issue of Rejuvenate magazine.