Phoenix tourism addresses ‘AIG effect’

Tourism officials in Phoenix gathered to celebrate the findings of two studies on travel and emphasize the importance of tourism dollars to the state’s economy Sept. 22. Phoenix leaders addressed the negative portrayal of high-profile meetings and the ‘AIG effect’ and how it translates into lost business opportunities.

“It’s critical that we talk about the positive side of tourism,” says Phoenix Mayor Phil Gordon. “Tourism is one of the most important industries in the past and today…If you live here, you are within one degree of separation from tourism — and in today’s fragile economy, you are a partner.”

Leaders cited a study conducted by the Greater Phoenix CVB, which found that Phoenix hotels paid more than $166 million in property and sales taxes last year. Of the total taxes, $20 million benefited school districts and $4 million went to the community colleges.

Steve Moore, president and CEO of the Greater Phoenix CVB, called Oxford’s Return on Investment of U.S. Business Travel study an important tool for economic recovery.

Concerning the Valley of the Sun’s hard hit restaurant industry, Rachel Sacco, president and CEO of the Scottsdale CVB, noted that visitors comprise a significant portion of the eatery business. The Scottsdale CVB estimates its member properties have lost $100 million in canceled group business this year.