Christine Born

Editor-in-ChiefTrendworthy: News, innovations and culture influencing meetingscborn@collinsonmedia.com

City's chance to shine

By Christine Born

You probably already know the impact faith-based meetings have on host cities, especially events that bring in thousands. Well, our Rejuvenate Marketplace isn’t that large, but since it is a gathering of hundreds of planners of faith-based events the ripple effect can be substantial. This year’s Marketplace is being held in Birmingham, Ala., Oct. 27-30, and more than 300 planners will be in attendance along with destination representatives and suppliers from around the country. The annual convention includes a boot camp for planners, a “reverse” trade show where planners meet with suppliers in pre-set appointments, and educational sessions. The Oct. 27 opening reception is at Birmingham’s Civil Rights Institute, giving attendees the opportunity to see one of the city’s many historic attractions.

A story in Sunday’s Birmingham News “Banking on faith: Birmingham’s convention business thrives on religious gatherings,” includes comments from Rejuvenate Publisher Chris Collinson about why religious meeting planners chose the cities they do for their events.

“Faith-based groups tend to build strong loyalties and relationships,” said Collinson. “They like cities that have a strong tradition of religion with historic churches and sites, cities that are safe, friendly and family-oriented.”

At Marketplace, planners will get an up-close and personal Birmingham experience.

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