Jamaica pushes faith-based tourism
Jamaica’s Ministry of Tourism is working to develop faith-based tourism. It commissioned a faith-based committee last year to develop strategies and marketing plans to target churches in the United States, the United Kingdom, Europe and Canada, and make the faith-based community aware of the destination. Reverend Al Miller, who heads the committee with Bishop Herro Blair, said the island is an ideal destination for church retreats, conferences and conventions, as well as family excursions. He pointed to Jamaica’s wide range of historical churches that would interest tourist from around the world. “The community is already here, so we just need to develop the product,” he said. “If we really put more effort in doing so, then we have the potential to bring in a lot more money.” Faith-based tourism is projected to bring in an estimated $1.2 billion annually to the island, and with the right amount of marketing, this figure is expected to increase overtime, according to information out of the committee.