From the lab

The Nielson Company projected that smartphones will be the dominant mobile device by 2011. Take advantage of the tool that more and more conference attendees are bringing along. Several companies can create a custom mobile application for your event, but MacroView Labs, which specializes in creating apps for hotels, airports, cities and attractions, incorporates area and hotel information with the custom event information you want. A custom app can combine area information — GPS maps, hotel information, and area attraction ratings and reviews — with meeting schedules, speaker bios and PDF downloads relating to the conference. The user-friendly content management system allows meeting planners to have complete access to change graphics and update content. “It is a loose and dynamic app,” says MVL co-founder and CTO Keith Michel. “It can be updated every hour and that’s how they can provide content specific to their event.” macroviewlabs.com