Marketplace Highlights
General Sessions
Jason Dorsey
How to Attract, Engage, and Maintain Gen Y Participation Tuesday, October 19: Breakfast General Session
Jason Ryan Dorsey, the Gen Y Guy, addresses organizations interested in innovative ways to connect, engage and lead people of different ages. In true Gen Y style, he entered this field completely by accident. At 18, he wrote a bestselling book, “Graduate to Your Perfect Job,” which led to speaking engagements at 2,000 events around the world, ranging from a few hundred executives to 13,000 people. Along the way, he gained a reputation for making tough audiences laugh and take notes.
George Barna
Creating Team-Based Leadership
Tuesday, October 19: Lunch General Session
Organizations that rely on solo practitioners for leadership are severely limited. Drawing from extensive primary research into leadership practices, George Barna teaches the advantages of team-based leadership, steps to creating a viable team, obstacles to avoid when developing teams and ways to enhance team performance. For more information, see his book “The Power of Team Leadership.”
Bruce Turkel
7 Steps to Building Brand Value
Wednesday, October 20: Breakfast General Session
Bruce Turkel has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites and campaigns. He is the author of three books, including the most recent “Building Brand Value.” His general session at Marketplace gives seven steps to building, maintaining and communicating a great brand. Entertaining anecdotes and real-world examples illustrate the finer points of brand building and explain how to make your products more valuable to your customers.
Bobby Bowden
Wednesday, October 20: Lunch General Session
Bobby Bowden is known as much for his affable charm as he is for his championship teams. Having coached young men in seven decades, he became the second winningest coach in major college football history. Bowden led Florida State University to more than 300 victories, two national championships, 12 Atlantic Coast Conference titles, a top five ranking in the country for 14 straight seasons, and 28 consecutive bowl appearances during his 34‐year tenure. Bowden remains heavily involved in the Fellowship of Christian Athletes, annually awarding The National Bobby Bowden Award to a student‐athlete for achievement on and off the field, including his conduct as a faith model in the community. Bowden was inducted into the College Football Hall of Fame in 2006.
Closing Party
Kirk Franklin
Performance
Wednesday, October 20: Closing Reception
The soulful Kirk Franklin hits the Rejuvenate Marketplace stage for the closing night party. The Grammy Award-winning artist’s mix of soul, gospel and hip hop will have everyone on their feet to close out a week’s worth of networking, learning and inspiration. Franklin is sure to put on a show you won’t want to miss.
> Return to Marketplace information page
