Rejuvenate Marketplace Is Just Awesome
“The world is just awesome.” That’s the title of the Discovery Channel video that became an online hit a few years ago when the cable television network created a promotional piece for its shows. Using the tune of the campfire song “I Love the Mountains,” the one-minute video shows stars of its shows like “Deadliest Catch” and “Dirty Jobs” singing along, explaining why the world is awesome, with the chorus line “Boom De Ah Dah.” Discovery then encouraged others to create their own videos, and so we did.
“Rejuvenate Marketplace Is Just Awesome” is our version of the Discovery Channel video, shot in a day’s time during Marketplace. Like most video projects, it was a collaborative effort by videographer Victor Albright, his assistant, Jarrod Walker, songwriter Billy Kirsch, Rejuvenate Marketplace marketing manager Emma Pitts and Rejuvenate magazine associate editor Libby Hoppe. Prior to Marketplace, Pitts worked with Billy Kirsch, one of the speakers from Marketplace, to write the script to the video. Kirsch is president of Kidbilly Music, a team-building program aimed to help associations and groups work together to create a song, which in turn teaches them to work together as a team. Creating the “Rejuvenate Marketplace Is Just Awesome” video turned into one big team-building exercise, as Marketplace attendees, speakers and Collinson Media staff worked together to produce the video.
Albright shot his first movie on his parents’ Hi8 camcorder, a sequel to a parody of “The Blair Witch Project” that a friend made. After making that first video, he was hooked. “Editing made it feel as if I could control time itself,” he says. He upgraded camcorders, and upgraded again, and spent much of his freshman year of college in Chelyabinsk, Russia, shooting video, which got him hooked on something else: travel. He has since visited more than 24 countries shooting video for nonprofits and mission agencies, much of it for Nashville-based Free Will Baptist International Missions, where he met Brian Ellison. Albright shot the Marketplace video on a Canon 7d, which can be difficult to do alone. Someone has to constantly adjust focus, and audio has to be recorded to a separate device. He says he couldn’t have done the Marketplace video without Walker and Libby Hoppe, who organized the shots, cued the singing and worked in a video director role. It took 11 hours to edit, which Albright says is a “short time,” and the video was ready lunchtime of the final day of the conference.
There’s a lot about Rejuvenate Marketplace that our attendees say they love, and that’s what you see in this video. Share it with your friends, and check out Albright’s other work on his website.