A number of event technologies take interaction and engagement to another level—one that goes beyond the exhibit floor and further connects the physical and digital realms.
Spotme: Each attendee receives a device at registration stocked with schedules, maps, session descriptions attendee pictures and profiles. A business card exchange and tracking system enhances networking.
IML Connector: The Blackberry-like device has a full keyboard, enhanced audience-response capabilities, audio channels and a microphone. Each attendee gets a smart card or chip to insert into shared devices.
BeLinker: Attendees can swap contact information, download event information and participate in audience response with smartphones, PCs or event-provided mini keypads.
Poken: The USB devices virtually swap contact information and social profiles when they are touched together.
MingleStick: Keychains exchange contact information of attendees with the touch of a button.
N4MU.com: Attendees opt-in to receive brochures and handouts directly to any web-enabled mobile phone.
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Livestream.com: Streams can come from a camera, webcam or desktop feed, and the site has chat features and built-in streaming, custom channel pages and an embeddable flash player.
Qik.com: The site can stream live video from a smartphone, sync with social media and integrate sponsorships.
Ustream.tv: Production packages include cameramen, graphics and audio, or basic content hosting.
RFID: Radio-frequency identification systems transmit the identity of an object or person wirelessly. Readers capture data on tags and transmit it to a computer system. Use it for stations that print customized schedules and information or to give attendees instant ability to update social media accounts.
Wayfinding: Readers are activated by RFID tags to display a map or directions to locations specific to the event. It can be used for scavenger hunts, logistics or to personalize location information for attendees.
QR codes: The square “quick response” codes connect users to information online with a smartphone app.They can be used on signage or in program guides to direct users to a website, sponsor or prize. They track participation and are another way to reduce printed materials.