Social Tools

By Laura Smith

You’ve joined LinkedIn. You’ve spent way too much time on Facebook. And at this point, you may get more information from Twitter than the nightly news. You’re clued in to the fact that social media is key to a successful event, but your social media presence can go further. Here are a few social tools to consider.

Eventbrite.com: Custom online event registration pages; promotion through Facebook, Twitter, LinkedIn, Digg and more; charts and graphs to track attendees; and several portals to collect payments.

Sched.org: Personal schedules on multiple platforms for attendees are color-coded, easy to view, and can be synced with personal calendars and smartphones.

Pathable.com: Group conversations according to shared interests; attendee directory with photos and bios; access to custom conference calendars; networking on mobile devices.

Twitcasting.tv: Ability to post video captured on an iPhone to Twitter. This works well for sudden announcements or broadcasting a speaker or session attendees might have missed.

Wufoo.com: Custom e-mail templates with built-in HTML form builders for feedback and surveys.

Twapperkeeper.com: Collects and archives attendees’ Tweets.