Liz King

Owner, Social Media Event Specialist, Liz King Events
New York, New York
Age: 28

Liz King had a Twitter account before she had a business. She created @LizKingEvents to start researching trends in the event industry, and before she knew it, people were contacting her and referring her to clients, forcing her quickly to set up the business side of Liz King Events. Today, King and two colleagues focus on integrating social media into live events, such as the 2010 BizBash Social Media Lounge. King’s blog, which won the 2010 Eventprofs Most Thought Provoking Blog and People’s Choice awards, features 11 industry leaders from different aspects of planning from photography to AV. Her original intent to go into counseling turned into event planning when she realized she didn’t leave work at the office. Events blend much better into her personal life, which usually includes experiencing new cities by trying restaurants and discovering hidden places where she might host an event. And when she looks back, she notes it all started with an annual event for the homeless community of Hackensack, N.J., that she helped organize at her church called “Livin it Up,” which still takes place today. —J. Garrett