Gaming app introduced for events

Toronto-based EventMobi is making meetings fun. The mobile app company has launched a gaming app exclusively for events based on integrating game-like thinking into a non-game environment. Meeting planners define what they want to achieve and encourage attendees to participate by sending them on treasure hunts, checking in at different booths or answering quizzes at the end of a session, all of which collect points redeemed for prizes. Participants can track their progress on the leader boards and earn virtual badges, which lets others know the competition is on. EventMobi wants meeting planners to “build and customize games to enhance the overall attendee experience.” Disney, Crocs and the Healthcare Information and Management Systems Society are a few companies using the app.