Phoenix CVB website retooled
The Greater Phoenix Convention and Visitors Bureau partnered with BarkleyREI, an interactive marketing agency, to completely redesign the CVB’s website, visitphoenix.com, based on demographic surveys. A new Special Offers category makes it easier to locate discounts and package deals provided by the CVB’s member businesses, including resorts, golf courses, museums and adventure outfitters. Visitors who access the website from smartphones and tablets are now routed to a mobile website tailored to those devices. Based on a user’s location in the city, the site can suggest hotel, dining and entertainment options. The website features a section for meeting planners that includes information about the convention center, area hotels and resorts, venue options and transportation.