Cvent acquires mobile companies
One week after Cvent’s purchase of event app developer Seed Labs, the event management company has acquired CrowdCompass, a leader in creating mobile applications for business and events. Cvent offers web-based software for meeting site selection, online event registration, event management, email marketing and web surveys. After raising $136 million of venture capital financing in 2011, Cvent is moving beyond business-to-business services and into the mobile arena. Cvent’s purchase of CrowdCompass will offer a solution that combines industry-leading event management tools that accelerate the popularity of meetings and events, and enhance communications between attendees via social media. Planners who have used CrowdCompass have been happy with the technology the app provides meeting attendees, something that Cvent will now be able to offer to all of its clients. “We had over 3,000 healthcare professionals and administrators in attendance, and the response to the app was overwhelming, with 80 percent of them downloading it,” said Courtney Young, Digital and Social Media Specialist at the National Council for Community Behavioral Healthcare, who used CrowdCompass at the Mental Health and Addictions Conference.
Seed Labs is the leading provider of mobile apps for consumer events such as festivals, concerts and sporting events. More than 2 million people have downloaded its apps, which have a variety of features including live score updates on the ESPN X Games app and individual venue and event information such as floor plans, schedules and lineups. “The app that Seed Labs has created for our festival is the most technologically advanced and interesting app we’ve ever come across,” says Dana Baker, Executive Director at Festival International de Louisiane.
CrowdCompass has built 435 apps for business and association events, such as conferences, trade shows and large-scale meetings, totaling more than 500,000 downloads by event attendees in the last year. Event organizers can create apps that combine schedules, maps, exhibitor listings, sponsorship opportunities, QR code scanning, messaging and social networking into one solution. Industry associations like the American Bar Association and the Association of General Contractors have used custom apps built by CrowdCompass.
Since its founding in 1999, Cvent has been used by more than 150,000 event and marketing professionals. Its clientele ranges from small non-profits to large corporations, and includes more than 30 companies from the Fortune 100. For more information on the acquisitions, visit Cvent’s website.
