Technology key to industry future
The Hospitality Sales and Marketing Association International Foundation recently released results from its Future of Meetings survey. More than 1,600 hospitality professionals responded to open-ended questions about the future of the industry, and the future, according to the survey, revolves around technology. Today, more people access the Internet via mobile phones than computers and social media has become an integral component of our daily lives, all of which affects the future of the industry.
A number of respondents reported that they think there is a technology generation gap in the industry. Younger professionals want more technology options while older professionals don’t place as much importance on it. However, most respondents acknowledged that new technologies will change the way they plan meetings and the way attendees experience them. “Knowing that technology is the omnipresent topic shows that meeting planners, suppliers and others in the industry need to find how they can continue to remain competitive in this space,” says Rick Garlick, strategic consultant for Maritz Research Hospitality Group, which partnered with HSMAI on the study.
The study results focus on four primary areas: strengths and weaknesses of technology’s emerging role in both virtual and face-to-face meetings; new ways of designing meetings; social media and its increasing role; and future expectation of venues. You can download the entire report here.