Daniel Senden, Sheraton Atlanta
Director of Sales and Marketing
Resume: Daniel Senden worked as a restaurant server during college and realized he wanted a future in the hospitality industry. Beginning his career at Chateau Elan, a winery and resort north of Atlanta, he became director of sales and marketing before leaving to join Sheraton Atlanta, where he has worked for the last 10 years. In 2002, he became director of sales, and four years later was promoted to director of sales and marketing. “In this job I have had so many experiences with people, places and cultures that would not have otherwise been possible,” he says. “I enjoy making people happy.” The hotel hosts about 25 religious meetings a year, including the Seventh-day Adventist Annual Meeting and Evangelical Lutheran Church in America World Conference. Senden is on the marketing executive board for the University of Georgia’s Terry College of Business, where he works to ensure that students learn the job skills they need to enter the workforce and make a difference.
Career Highlight: “Keeping the 250 associates at our hotel busy and happy. I take my job seriously and personally.”
Inspiration: “Seeing people grow. I enjoy helping people succeed.”
Industry Mentors: Henk Evers, general manager, Chateau Elan. “He taught me the true value of quality and service.” Also, Steve Houser, former boss and predecessor as director of sales and marketing at Sheraton Atlanta. “He shared knowledge of the industry and brought me up to speed quickly.”
Professional Affiliations: MPI Georgia chapter
Dream Speaker: John Maxwell
Last Place You Vacationed: Charleston, S.C.
Worst Industry Buzzword: Out of the box
Professional Pet Peeve: Lateness
First Job: Chopping wood when I was 10 for $5 an hour
The Senden Profile: Android | Carry-on | Aisle seat | Neither | Dress pants | Facebook