Krista Orsack, Sioux Falls Convention and Visitors Bureau
Director of Sales and Marketing
Sioux Falls, South Dakota
Age: 30
Resume: By 27, Krista Orsack, CMP, had already interned at a CVB, worked there in a sales role, gained marketing experience at both an ad agency and South Dakota’s largest tourist attraction, and headed a convention center’s sales and marketing team of four. In 2011, she landed in the job she’d always had her sights set on: director of sales and marketing at the Sioux Falls CVB.
Career Highlight: Amassing so much tourism experience in such a short amount of time, achieving my CMP designation, and then coming back to the position I had always hoped to gain with the knowledge needed to market the city.
Inspiration: My father and my boss, Teri Schmidt, have both inspired and challenged me to become the best that I can be.
Industry Mentors: Teri Schmidt, executive director, Sioux Falls CVB; Tom Bosch, vice president of hospitality, Avera McKennan; Chrissy Spoo, director of corporate and media relations, American Heart Association; Brett Mitchell, general manager, Overland Park Convention Center; Bob Schwartz, vice president of marketing, Comcast Spectacor; Shura Lindgren, regional vice president, Global Spectrum; and Scott Kavanaugh, director of operations, Utah Valley Convention Center
Professional Affiliations: MPI, ASAE, DMAI
Twitter: @KristaOrsack
Dream Speaker: Angelina Jolie. She’s molded herself and followed what she believed in, seeming so in tune with herself, her world, her family and surroundings, and does so many great things for others. She seems very unselfish.
Last Places You Vacationed: Las Vegas, Chicago and Minneapolis
Worst Industry Buzzword: One-size-fits-all. What does that really mean? We’re all so different. Every event, too.
Professional Pet Peeve: Negative sales talk about your competitors. It’s always best to take the high road and stick to the facts.
First Job: Assistant marketing manager for The Empire Mall in Sioux Falls, S.D.
The Orsack Profile: iPhone | Checked bag | Window seat | Tea | Skinny jeans | Facebook
—Katherine Manfredi
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