Marketing

Destination marketing organizations can help get the word out about your next event, but they have some rules. [...] Read more

Preempt attendee excuses that their bosses won’t let them come by outlining reasons to attend they can give their leadership. [...] Read more

How can planners turn thinly stretched bank accounts into successful events and fundraising campaigns? [...] Read more

Monetary goals can put undue pressure on planners, but most events can incorporate fundraising efforts into overall programming. [...] Read more

Don’t throw your money away on useless email marketing. Know how to get your messages into inboxes and how to get people to read them. [...] Read more

Build the conversation around your next event by implementing a targeted public relations campaign. [...] Read more

The key to handling wanted or unwanted media attention is knowing your key message and sticking to it. [...] Read more

Most people feel obligated to respond to any gift with a reciprocal gift. Use this to your advantage. [...] Read more

Chick-fil-A Leadercast is simulcast to 125,000 people worldwide. Williams is responsible for the planning and execution of the annual event aimed to inspire leaders to make a difference in their local communities. [...] Read more

From climbing up the ladder as an employee to bidding for gigs as a business owner, friendly rivalry in the work world abounds. Fortunately, so do the means of self-promotion. Savvy meeting planners know how to make the most of personal branding, certifications, social media and marketing to gain a competitive edge. Here’s a battle plan for scoring the next big promotion or landing that dream client.

Personal Branding

First, you need to brand yourself. An often-misunderstood [...] Read more