A new survey offers suggestions for defeating the dreaded afternoon slump at meetings. One in three meeting attendees admit they fall asleep or feel drowsy during a conference. The results of the new Hilton Worldwide study suggest planners may still rest on their laurels too much when it comes to keeping attendees engaged.
The particular danger spot is between 2 and 4 p.m.—not coincidentally after mornings filled with meetings and a well-earned lunch. Maybe the brownies-and-coffee snack isn’t as effective as it used to be (if it ever was at all). For its part, Hilton isn’t only reporting the bad news. It’s offering solutions. “Our role is to make the meeting planner look like a star,” says Toni Zoblotsky, Hilton’s director of B2B marketing.
In that vein, Hilton announced in September it is expanding its Meet With a Purpose campaign. More than 40 of the brand’s hotels are offering new menus with eating and exercise options specifically geared toward keeping attendees awake. Planners can either partner with participating Hiltons or borrow some of the following ideas to snuff out daytime sleep.