Floral designer Ruthie Weil has an impressive resume that includes overseeing floral designs for the United Bible Societies’ World Assembly, North American Mission Board’s SEND conference, Passion conferences and Orchestrate events. We caught up with Weil, who apprenticed under Amy Osaba Design before venturing into business independently.
Why should event planners prioritize budget for floral design?
Lending care and attention to all details of your environment honors the excellence and creativity of God. Flowers soften a space, making it more vibrant and elegant. Plus, flowers make people happy.
What tips do you have for creating a top-dollar look on a slim budget?
If I find beautiful greenery growing wild outside, I forage. Some flowers are priced much higher than others wholesale, so look for less expensive varieties, like carnations. People give them a bad rap, but they can work well if they’re the color you’re looking for. Buying seasonally always helps too. Shipping in a flower from Israel will cost way more than something that’s growing locally.