Writing a Post-Conference Report – Part 1

Tuesday, Nov. 8, 3:00–4:10 p.m.
Presented by Michele Wierzgac, CMM

Writing a clear and compelling post-conference report is as important as the flawless execution of the conference itself. How do you structure a post-con so that the reader can find the information quickly? Are the conclusions and recommendations derived from the post-con accurate and clear? Report writing is an essential element in demonstrating return on investment to senior management. In this session, different report structures and various elements that could be included in your post-con are discussed. Attendees learn to identify the elements of a post-con report that effectively communicate ROI. Michele Wierzgac, CMM, is an experienced business leader and speaker focusing on marketing, personal branding and leadership.