Writing a Post-Conference Report - Part 2

Tuesday, Nov. 8, 4:30–5:40 p.m.
Presented by Michele Wierzgac, MS, CMM

The second part of this session focuses on writing a clear and compelling executive summary in order to demonstrate ROI. The executive summary is the last section of a report to be written and sometimes the only section a busy executive will read. Attendees learn to determine elements that effectively communicate ROI and how to write an impactful executive summary. Michele Wierzgac, CMM, is an experienced business leader and speaker focusing on marketing, personal branding and leadership.