The Four Cs of Social Media

Monday, Nov. 7, 1:30–4:30 p.m.
Presented by Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting

According to a recent study, 80 percent of American adults use the Internet and 75 percent belong to a social network. Social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. During this in depth boot camp, Jeff Hurt explains the four Cs of social engagement, the four Cs of conference attendees, developing a social media strategy, and offers free social technologies and tools that can be used for engagement before, during and after events. Hurt has worked in the events/nonprofit arena for more than 20 years as a consultant, trainer, writer, professional development manager, and director of education and events, as well as been on the board of directors for several national charities and organizations.

Education credit: 4 CEUs toward CMP Certification