Tag: louisville

Gathan Borden

Marketing Manager, Louisville Convention and Visitors Bureau
Louisville, Kentucky
Age: 31

Anyone who’s worked with the Louisville CVB knows Gathan Borden or at least his multimedia footprint. Officially the bureau’s marketing manager but known as the self-dubbed social media guru, Borden’s got his physical and digital fingers plugged into a variety of outlets: advertising, print media, direct mail, Facebook, Foursquare and Twitter. He’s liberal with shout-outs to local vendors and tweets about how important travel and tourism are to [...] Read more

Central Charm

Every city in the Mid-South has a distinct character that grabs the attention of planners. [...] Read more

Case Study: Dennis Williams, NAPCE

A last-minute push saves the NAPCE from an attrition struggle. [...] Read more

Second to None

Cost, space, services and ease separate destinations more than unofficial tier designations. [...] Read more

Marketplace Review

Faith is combined with relationships, relevancy and ROI at Rejuvenate Marketplace.
[...] Read more

Tweet the Love

Attendees filled the Twittersphere with comments about Rejuvenate Marketplace. [...] Read more

Attendees wrap up Marketplace in words and through video. [...] Read more

Rejuvenate Marketplace Is Just Awesome

Discovery Channel told us the “World is Just Awesome” to the tune of the campfire song “Boom De Ah Da.” Here’s our version about why we love Marketplace! [...] Read more

Rejuvenate Marketplace Is “Just Awesome”

The Discovery Channel created a promotional piece for its television network using the tune of the campfire song “I Love the Mountains” then encouraged others to create their own version. Here’s ours. [...] Read more

Spotlight on Louisville

A downtown convention center, new arena and bounty of attractions give planners a reason to take a look at the Possibility City. [...] Read more