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	<title>Rejuvenate Meetings &#187; Rejuvenate Marketplace</title>
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		<title>Watch What Happens</title>
		<link>http://www.rejuvenatemeetings.com/2011/11/09/what-what-happens/</link>
		<comments>http://www.rejuvenatemeetings.com/2011/11/09/what-what-happens/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 15:45:56 +0000</pubDate>
		<dc:creator>Libby Hoppe</dc:creator>
				<category><![CDATA[Home Page Feature Box]]></category>
		<category><![CDATA[meeting planner]]></category>
		<category><![CDATA[meeting planners]]></category>
		<category><![CDATA[meetings]]></category>
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		<description><![CDATA[Follow what's happening at Rejuvenate Marketplace by watching videos from CollinsonTV. ]]></description>
			<content:encoded><![CDATA[<p>General and educational session presenters at Rejuvenate Marketplace are experts presenting on relevant and informative topics for meeting planners. But they can only cover so much in their sessions, and that’s where CollinsonTV steps in. Members of the Rejuvenate editorial team have been interviewing Marketplace presenters throughout the show and posting the videos to <a href="http://youtube.com/rejuvenatemeetings" target="_blank">YouTube</a>. Watch what&#8217;s happening at Marketplace now and after the show.</p>
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		<title>Great Expectations</title>
		<link>http://www.rejuvenatemeetings.com/2011/11/06/great-expectations/</link>
		<comments>http://www.rejuvenatemeetings.com/2011/11/06/great-expectations/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 19:09:36 +0000</pubDate>
		<dc:creator>Katherine Manfredi</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Inside Rejuvenate]]></category>
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		<category><![CDATA[churches]]></category>
		<category><![CDATA[convention]]></category>
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		<category><![CDATA[faith-based planners]]></category>
		<category><![CDATA[Features November 2011]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[planners]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[standards]]></category>
		<category><![CDATA[trade shows]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=9620</guid>
		<description><![CDATA[Faith-based planners are getting more recognition—along with increased responsibility. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_9889" class="wp-caption alignright" style="width: 190px"><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2011/11/TodaysPlannerSide12.jpg"><img class="size-full wp-image-9889" title="TodaysPlannerSide1" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2011/11/TodaysPlannerSide12.jpg" alt="" width="180" height="546" /></a><p class="wp-caption-text">Meet the experts</p></div>
<p>In college, Peter Maher was an English major with a passion for music, earning extra cash at restaurants by performing in the front-of-house on weekends and cooking in the back-of-house during the week. His time in the kitchen led to a career as a chef, but after 15 years he wanted more time with his young family. He moved to sales in computer programming services in 1992. Then, in 2001, he returned to music, managing a music school with 650 students. He continued to perform, mostly in churches, and that same year, everything changed. He volunteered to help during a National Association of Pastoral Musicians event and was hooked. The association hired Maher to plan its events.</p>
<p>Like many faith-based planners, Maher came into the industry sideways. After nine years as program coordinator for NAPM, his role has grown and evolved. As director of convention operations, he is an equal decision-making partner where events are concerned, especially for the annual national meeting and trade show, which typically draws 3,000 delegates and 130 exhibitors. While Maher’s full-time planning role officially encompasses a complete range of event management responsibilities, he unofficially wears other hats, like that of tech advisor.</p>
<p>When you ask planners how they landed in the industry, their answers are often circuitous stories like Maher’s. Ask them why they stay in the career, and many will answer: They love their jobs. This is certainly true in the faith-based community, where so many of the planners arrive at their jobs unexpectedly after volunteering with their churches. Some continue to organize events for their churches or organizations part-time, while others assume full-time responsibilities. Still others have started their own planning businesses. Whether they plan meetings in their free time on the weekends or they’ve committed to 40-, 50- or 60-hour weeks, they are seeing their jobs change. Technology, education, certification and expectations are adding to the demands, but it’s hard to find a more devoted group of planners.</p>
<p><strong>A DIFFERENT WORLD</strong><br />
Alisa Wolfe has worked in event management for 18 years. She moved into a faith-based position this past year, and notices a difference between it and other sectors. Wolfe is the event coordinator for the Jewish Family Services of Broward County in Plantation, Fla., but she’s also the public relations and marketing assistant. Forty percent of her day is spent on marketing, PR and fundraising, and the rest on event management.</p>
<p>Because faith-based organizations often depend heavily on donors, sponsors and grants, planners usually are forced to do even more with less, starting off planning an event with meager resources and adding elements as funds arrive. Wolfe says that within faith-based organizations people are more humble. “We’re family,” she says, and the focus is on helping people. “Doing our jobs well doesn’t change our salary in faith-based planning. It means helping more people.” The events are different, too. There are fewer awards and recognition, and more focus on raising funds for causes like domestic abuse or poverty.</p>
<p>Wolfe began her career as a legal assistant but changed her track when she answered an ad for an office manager for a destination management company. She was intrigued by the contracts she saw and began observing the salespeople and their events. Soon she was learning on the job, and transitioned into sales. She developed a specialty in talent and music entertainment, taking on larger clients with up to half a million dollar events.</p>
<p>Wolfe says she didn’t really need any certification to get big-name clients because of the reach of her company, but she says in corporate and third-party event planning, the Certified Meeting Planner designation brings value and respect. Official CMP certification is less common in the faith-based world, but on the rise.</p>
<p><strong>MAKING IT OFFICIAL</strong><br />
This year, more than 900 meeting and event professionals earned the CMP designation, according to the <a href="http://www.conventionindustry.org/CMP/CMPProgram.aspx" target="_blank">Convention Industry Council</a>, which administers the CMP. “With the economy, there was a lot of competition for the same job,” says Christina Buck, CMP program director at the CIC. “People were searching and also had time on their hands, and saw the value in investing in the CMP, materials and study programs, instead of doing a masters program.” She attributes the steady climb to several factors: a growing demand for CMP qualifications listed in job descriptions and postings; more international countries recognizing the designation; and the variety of planners now seeking the designation, including those in the faith-based community.</p>
<p>Of the 413 registrants for Rejuvenate Marketplace, 27 hold a CMP designation, or about 6 percent.</p>
<p>Peter Maher has his sights set on certification. Each year, he takes the time to work toward his CMP, though he hasn’t completed the process yet. “It’s an affirmation that I can do this job. A [governing] body has set up a set of standards. I know I’ve achieved it, in my heart,” he says, even though he doesn’t have the paperwork to prove it. He has more than enough Continuing Education Units to apply, but like many planners, it’s hard for him to find the time to finish.</p>
<p>Marcus Brewer also sees the value in certification, but time constraints hamper his ability to gather enough experience and CEUs to qualify. His full-time job is as a research engineer with Texas Transportation Institute, but he’s serving as the part-time state office coordinator and main point of contact for the Texas State Association of Free Will Baptists. Planning the association’s annual meeting each June and the smaller board meeting each January takes up 50 percent of his time; the other 50 percent goes to maintaining the state directory, newsletter and website, as well as fielding inquiries from churches looking for new pastors. He enjoys “switching gears,” he says, spending time planning on the weekends and evenings.</p>
<p>Brewer can’t qualify for the CMP certification, which is only open to full-time planners, even though he has been on the job since 2003. He’d like to see an authority body create a certification to recognize his abilities and experience, one for which he and other part-timers could qualify.</p>
<p>But not all part-time planners feel the need to make it official with a CMP designation. For Stacy Robinson, event planning is also outside her primary profession, and she has no plans to pursue certification. She’s the founder of the Robinson Agency, a Christian speakers bureau, and she fields inquiries from faith-based planners. Most people contacting her are laypersons volunteering for the first time at their churches, and they’re open to any planning suggestions Robinson offers. She‘s learned a lot during her 25 years as a volunteer planner. Next February’s national conference for the Christian Women in Media Association in Nashville, Tenn., will benefit from her time and experience as planning committee chair.</p>
<p><strong>CHANGING TIMES</strong><br />
Robinson began planning at a church level in 1985, and she’s seen plenty of changes in the industry. She cites the use of email as making “a significant difference in how we communicate.” It’s eliminated a lot of wasted time and phone calls, and helps with volunteer coordination, she says. Now Skype and group spaces (like Google docs) provide additional options to bring people together more easily, she adds, making planning a little easier.</p>
<p>Dezzie Jackson says technology has “opened doors to learning more of what’s going on in other states and cities.” Jackson founded the Women of Faith Outreach Ministry and plans monthly fellowship meetings for 50. Her housing coordinator duties for the Illinois/Wisconsin Diocese include site selection and hotel negotiation for an annual April meeting that consistently has about 125 attendees. She also does international missionary work.</p>
<p>Jackson, 70, has been volunteering for 20 years as an event coordinator, meeting planner and housing coordinator for various Christian church groups. She first ventured into the industry when she worked part-time at a relative’s Chicago travel agency, overlapping her final few years at Illinois Department of Veteran’s Affairs as a veterans service officer, a job she held for 30 years.</p>
<div id="attachment_9891" class="wp-caption alignleft" style="width: 210px"><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2011/11/TodaysPlannerSide21.jpg"><img class="size-full wp-image-9891" title="TodaysPlannerSide2" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2011/11/TodaysPlannerSide21.jpg" alt="" width="200" height="475" /></a><p class="wp-caption-text">Click to enlarge</p></div>
<p>Her volunteer role began when the church discovered her travel agency work and asked her “to do the same for the Lord.” Jackson makes a major distinction between planning she did for a range groups at the travel agency and what she does for the church. For her, the calling to serve her church makes it easy to volunteer her time to do what she was paid for at the agency. Robinson even spends time on vacations to take in sights and venues where faith-based groups may like to go, then reports back to those she feels will be interested.</p>
<p>The biggest change she’s seen is that cities and CVBs are starting to recognize the importance of faith-based planners. She’s glad to be invited on familiarization trips to destinations she may never have considered for events. “I didn’t know there is a Billy Graham museum right here in Illinois,” she says.</p>
<p><strong>MAKING THE JUMP</strong><br />
D’Wayne Leatherland, CMP, was studying journalism in college when he started working part-time for a church’s denominational headquarters in Kansas City, Mo. “The experience presented so many opportunities to practice and explore the meetings industry, from board meetings to membership or delegate citywides,” he says. “It was a real incubator.” He bypassed his original career interest when event planning took root.</p>
<p>Fifteen years later, Leatherland used his experience to launch his own company, Leatherland Consulting. Since its beginnings in 2008, his independent planning firm has increased its portfolio to 100 percent faith-based planning. Leatherland believes the CMP designation helped him establish credibility and a sense of professionalism. “People realize this is my vocation, not avocation,” he says.</p>
<p>He says faith-based planners often doubt themselves “because so much of what they do is ministry,” but argues that they should feel confident in their profession alongside other planners. Leatherland sees the role of the faith-based planner evolving and focusing on professional development. He’s glad to see a movement toward greater awareness of certification.</p>
<p>Chariolett Johnson has been part of that trend. Her CMP is just months old, and already it’s given her a confidence boost. “I know what I know, even if I refer back to my reference books or colleagues,” she says. Having her CMP gives her a knowledge base and “expands our appreciation for others who help us, such as AV people. It gives us perspective on what they do and what they require, which helps them help us by having the right information, knowledge of terms, and being able to express what our needs are.”</p>
<p>The CMP was a requirement for Johnson’s new full-time planning position at the North American Division of Seventh-day Adventists. As assistant to the vice president, Johnson’s title doesn’t say event planner, but 95 percent of what she does is event management, whether advising directors on RFPs or contract processes, handling registration, working on-site as event staff or managing an entire meeting. With 12 to 25 events ranging from eight to 6,000 attendees each year, there’s plenty to keep her fully occupied.</p>
<p>Johnson is a rare breed who says she wanted be a planner her entire life since working on church events and concerts when she was younger. She started as a computer science major but her cooking skills led her to catering, where she quickly changed courses to marketing and management for event planning when she realized event management could be a career. Though not common, some young people are realizing a desire to get into hospitality and planning early in their career. (Read about one of them, Chris Turner, in “A Day in the Life” <a href="http://www.rejuvenatemeetings.com/2011/11/14/a-day-in-the-life-chris-turner-life-teen/">here</a>.)</p>
<p>After college she’s continued to study, qualifying as a professional bridal consultant, obtaining her Certification in Event Management from George Washington University, and then her CMP. Now she’s working on becoming a Certified Special Events Professional. In the 15 years she’s been planning events, she has seen the role become more widely recognized in faith-based organizations and is pleased to see a greater realization that a capable planner has the skills to research and qualify the ROI of an event, justify it and not just do a little marketing here and there. Certainly her colleagues would agree.</p>
<p>&nbsp;</p>
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		<title>Right Brain, Left Brain</title>
		<link>http://www.rejuvenatemeetings.com/2011/10/05/right-brain-left-brain/</link>
		<comments>http://www.rejuvenatemeetings.com/2011/10/05/right-brain-left-brain/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 17:56:20 +0000</pubDate>
		<dc:creator>Joan Eisenstodt</dc:creator>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[eisenstodt]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[meeting planning]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[meetings beyond logistics]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[San Jose]]></category>
		<category><![CDATA[sessions]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=9204</guid>
		<description><![CDATA[Joan Eisenstodt previews her sessions for Rejuvenate Marketplace. ]]></description>
			<content:encoded><![CDATA[<p><em>This is the first of a series of preview blogs from Rejuvenate Marketplace presenters. More will be posted in the coming weeks leading up to Marketplace.</em></p>
<p>Do you use both sides of your brain—the right creative side and the left analytical side—equally? Or have you, as someone who plans meetings and events, adapted and use mostly your logical left side?</p>
<p>How cool for me, the learning facilitator (aka speaker), and you, the learner (aka participant), that in the sessions I’ll facilitate at Rejuvenate, we’ll use both sides of our brains.</p>
<p>As meetings and our industry have become more complex over the years, it is increasingly important for us to use our creative right brain skills right along with our analytical left-brain skills to plan and execute meetings. No more can we be “coffee cup counters” only and plan and execute logistics. We have to go far beyond that to help increase the ROI of all stakeholders by presenting meetings that are interesting. Our jobs are to ensure that our logistical planning keeps people safe, our knowledge and practice in ethical grounding keeps our reputations solid and above reproach, and that we bring new ideas to our work through the learning we do.</p>
<p>In “Meetings Beyond Logistics: Principles, Practices, and Play,” you’ll be exposed to and experience new thinking about audience-centric room sets, interaction among participants and play. Play always seems like a bad word when it comes to meetings; we’re told meetings have to be very serious. Yet, research about how our brains work tells us play and laughter allow us to open up to better learning by releasing endorphins. We’ll explore what that means and how to make meetings, while still delivering meaningful content, better for participants so they retain knowledge and look forward to returning.</p>
<p>That was for the right side! Two other interactive sessions will bring in some right-brain techniques to talk about left-brain subjects: “Business Ethics: We Won’t Judge You—Your Employer or Client Might” and “Safety First: Risk Anticipation and Emergency Management.”</p>
<p>“Business Ethics” will explore what ethics means and how business issues we face lead us to consider how and from whom we buy, how we present ourselves, with whom we interact, and about how social media use reflects back on us, our employers and our clients. It’s a challenging topic and one that should spark your interest especially if you are a CMP or are thinking about attaining that designation. In my capacity as chair of ASAE’s Ethics Committee, I’ll bring some interesting feedback. I promise this session will make you want to talk more about ethics…really!</p>
<p>My passion for preparing for any eventuality is well-known. Even my husband and friends laugh at me. When we go to restaurants, I want to know where the exits are and know our plan to escape in the event of an emergency. In “Safety First,” we’ll look at our responsibilities as planners to anticipate, from site selection on, what could happen and how to anticipate and manage any meeting or event risk. You’ll learn a great technique called Q-storming, which enables you to ask better questions during site selection and other phases of planning and executing events and meetings. We’ll talk about priorities while developing a risk management plan and putting it into practice.</p>
<p>The learning will be engaging, the tips, invaluable, and you will be a stronger, more appreciated planner after you implement these changes at work.</p>
<p>Review the <a href="http://www.rejuvenatemeetings.com/marketplace/education/">education schedule</a> to see when Joan’s sessions take place at Rejuvenate Marketplace, Nov. 7-9, in San Jose, Calif.</p>
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		<title>Team San Jose names CEO</title>
		<link>http://www.rejuvenatemeetings.com/2011/03/04/team-san-jose-names-ceo/</link>
		<comments>http://www.rejuvenatemeetings.com/2011/03/04/team-san-jose-names-ceo/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 19:09:01 +0000</pubDate>
		<dc:creator>Jennifer Garrett</dc:creator>
				<category><![CDATA[Frontlines]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bill sherry]]></category>
		<category><![CDATA[conventions]]></category>
		<category><![CDATA[dan fenton]]></category>
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		<category><![CDATA[San Jose]]></category>
		<category><![CDATA[Team San Jose]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=6806</guid>
		<description><![CDATA[The director of the city’s airport, Bill Sherry, adds role.]]></description>
			<content:encoded><![CDATA[<div>
<p><a href="http://www.sanjose.org/" target="_blank">Team San Jose</a> named Bill Sherry, the current director of the city’s airport, as CEO to replace Dan Fenton, who <a href="http://rejuvenatemeetings.com/politics-and-passions" target="_blank">resigned in January</a>. Sherry’s appointment to Team San Jose adds yet another facet to the organization’s model, which brings much of the city’s tourism components, including the convention center and performing arts venue, under one umbrella.</p>
<p>“It just fits in even better than what we had before,” Board Chairman Chuck Toeniskoetter says. “The model, as you know, had hotel, the arts, labor and business together making it seamless for bringing events to this area, and now bringing in the airport with Bill, we just feel this is going to be a tough group to beat.”</p>
<p>Sherry continues to oversee the airport in addition to his responsibilities at Team San Jose, which include leading sales, marketing and communications management and helping drive economic growth by attracting conventions, meetings, cultural events and tourism to the city.</p>
<p>The transition is contingent on the city council’s expected approval of the proposed McEnery Convention Center expansion and bond sale on March 15.</p>
<p>Sherry, who recently managed the airport’s $1.4 billion renovation, also will oversee of the $120 million convention center expansion. His priority is making sure the renovation does not affect visitors in any way, including <a href="http://www.rejuvenatemeetings.com/marketplace" target="_blank">Rejuvenate Marketplace</a> attendees Nov. 8-10, he says.</p>
<p>“[This job] was made possible because we have three strong benches,” Sherry says, noting his reliance on COO Dave Costain and Team San Jose, the airport team, helmed by Kim Aguirre who’s taking over day-to-day operations, and the public works side of the city. “That allows me to focus on policy issues, and maintaining strong connections within the city. It also allows me to engage with the Team San Jose board, maintain focus and priorities, and it allows me to leverage operation with the airport and convention center so that there is seamless operation for meeting attendees and visitors.”</p>
<p>Another priority for Sherry is to determine the city’s niche market for meetings and then go after it, but not without losing focus on current customers. “You shoot yourself in the foot if you don’t deliver a high level of customer care,” he says. “We have wonderful people here and we are going to take very good care of you and anyone else who comes here in the next few years.”</p>
</div>
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		<title>Politics and Passions</title>
		<link>http://www.rejuvenatemeetings.com/2010/12/17/politics-and-passions/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/12/17/politics-and-passions/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 21:06:02 +0000</pubDate>
		<dc:creator>Christine Born</dc:creator>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[convention and visitor bureau]]></category>
		<category><![CDATA[Convention Center]]></category>
		<category><![CDATA[CVB]]></category>
		<category><![CDATA[dan fenton]]></category>
		<category><![CDATA[fenton]]></category>
		<category><![CDATA[meeting planners]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[Rejuvenate]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[Team San Jose]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=6083</guid>
		<description><![CDATA[Resigning CEO of Team San Jose, Dan Fenton, talks to Rejuvenate about the endurance of the model he helped create.]]></description>
			<content:encoded><![CDATA[<p>This week we learned that Dan Fenton, one of the founders of Team San Jose and immediate past-chair of Destination Marketing Association International, resigned as the corporation’s CEO. Fenton, one of the industry leaders profiled in the December issue of Rejuvenate magazine, led the company for six years. Prior to the creation of Team San Jose, he ran the San Jose Convention and Visitors Bureau for eight years.</p>
<p>Fenton, who leaves his post at the end of January, cited a decision to pursue new ventures as the main reason for stepping down in a press release from Team San Jose. An acting CEO has not been named. A transition team of the board of directors and senior team of the corporation has been created, according to the release. A week earlier, the San Jose City Council unanimously voted to put out a request for proposal for management of the city’s convention center and performing arts theaters, threatening the Team San Jose model, according to reports in the San Jose Business Journal.</p>
<p>The model, based on a collaboration of local hotels, labor, arts and business industries, has come under fire for budget overruns and other concerns in a politically charged atmosphere. Fenton says the city is stronger as a result of what he and others built, and that the Team San Jose model will survive. In fact, he pointed to the recent take over of the Memphis Convention Center by that city’s CVB as an example of other cities adopting the San Jose’s model.</p>
<p>“I am proud of the unique meetings services model we created, which has received a 95 percent customer service rating and is a nationally recognized approach being studied by other destinations for possible emulation,” said Fenton. “We knew our previous model as a traditional CVB acting separately from the management of the convention center was broken and we developed a new approach that has 97 percent of meeting planners surveyed saying they’d return to San Jose. Team San Jose wasn’t based on a bureaucracy but on the best consultative experience for customers.”</p>
<p>During the past six years, Team San Jose says revenues increased by 95 percent compared to its predecessor, the then city department that managed the convention center. In addition, Team San Jose claims credit for growing the operating fund balance that supports the center’s operation to more than $10 million in 2008, adding that the fund is now being used to support operations during the down economy, as well as the city’s potential convention center expansion and renovation. Fenton points out that this was accomplished while balancing one of the worst economic downturns in decades.</p>
<p>“We’ve always got to keep working on the collective message, ‘What does success look like?’” Fenton said in an interview with Rejuvenate. Relating to the plight of planners who are challenged to prove  “intangible” factors, like overall attendee experience when measuring ROI, Fenton said economic impact, room nights and cultural vibrancy are all pieces of the puzzle in determining economic success. “Activation of theatres may not bring the most profit, but it is vital to San Jose as a community,” he said. “It is important to have local opera and ballet to deliver the best visitor experience.”</p>
<p>Fenton also pointed to the net effect of revenue versus expense, reacting to reports that Team San Jose is over budget and in default by a reported $750,000. “The real bottom line can not be based on one expense line item but instead should be considered the driving force behind those greater revenues,” he said. “ We had more activity than we originally planned for and we have had the toughest economic two years in this market’s history. It has been deep and sustained and absolutely a challenge; if we didn’t have flexibility with this comprehensive program we wouldn’t have had this level of activity and revenue.&#8221;</p>
<p>Team San Jose’s approach integrates the convention center, hotels and area attractions to simplify meeting planning. Fenton furthered the customer approach by bringing food and beverage and ticketing services in-house, secured a Broadway partnership and a concert partnership with Nederlander New York and Nederlander Concerts, respectively. He also led a campaign approved by local hotel owners to tax themselves for the purpose of supporting capital needs at the convention center. This campaign, approved in 2009 during the economic downturn by 78 percent of hotel owners, is now the sole funding source available to support a proposed convention center expansion and renovation as budget challenges prevent additional funding from the San Jose Redevelopment Agency and City of San Jose. “Without the Team San Jose model, this expansion would not have happened,” said Fenton.</p>
<p>On a personal level, Fenton said he is ready to move on after 14 years in San Jose. “I’m extremely excited,” he told Rejuvenate. “It’s a great opportunity for me to make an impact with another organization.</p>
<p>“I am an ideapreneur,” he said. “My passion is for building new pioneering ventures. I believe that after 14 years we have built a great foundation and it’s time for me to move on to consulting, where I can constantly innovate new projects.”</p>
<p>2011 Rejuvenate Marketplace in San Jose</p>
<p>Of course, being meeting planners ourselves, we asked San Jose’s departing CEO about the effect of his departure on the 2011 Rejuvenate Marketplace, Nov. 8-10. “The senior team and organization is ready and excited, and the preparation will continue,” he said. “It is going to be an absolutely fabulous experience for Rejuvenate attendees, exposing many to a totally new city.”</p>
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		<title>Marketplace Review</title>
		<link>http://www.rejuvenatemeetings.com/2010/11/17/marketplace-review/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/11/17/marketplace-review/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 19:09:16 +0000</pubDate>
		<dc:creator>Jennifer Garrett</dc:creator>
				<category><![CDATA[Inside Rejuvenate]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[boom de ah dah]]></category>
		<category><![CDATA[face-to-face]]></category>
		<category><![CDATA[features november 2010]]></category>
		<category><![CDATA[louisville]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[planners]]></category>
		<category><![CDATA[Rejuvenate]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[suppliers]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=5875</guid>
		<description><![CDATA[Faith is combined with relationships, relevancy and ROI at Rejuvenate Marketplace.
]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 67.0px; font: 34.0px ITC New Baskerville Std} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 67.0px; font: 52.0px Univers LT Std; color: #004b88} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 67.0px; font: 14.0px Univers LT Std} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 20.0px; font: 14.0px Univers LT Std} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 17.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std; min-height: 11.0px} p.p6 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 26.5px ITC New Baskerville Std} p.p7 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} p.p8 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 17.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} p.p9 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: right; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} span.s1 {letter-spacing: -0.3px} span.s2 {letter-spacing: -0.5px} span.s3 {letter-spacing: 0.2px} span.s4 {font: 14.5px Univers LT Std; letter-spacing: 0.2px} --><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_business_1.jpg"><img class="alignleft size-full wp-image-5876" style="margin-left: 5px; margin-right: 5px; border: 0;" title="R1011_Marketplace_business_1" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_business_1.jpg" alt="" width="240" height="160" /></a>We can’t say it enough. Nothing beats face-to-face meetings. Just look at the photos on these pages from the 2010 Rejuvenate Marketplace. More than 1,000 people attended the conference and trade show in Louisville, Ky., Oct. 18-21, to listen, learn and meet educators, planners and suppliers.</p>
<p>Events are all about relationships: relationships that result in business, relationships that help us develop skills, relationships that offer peer support. They also connect us to people who share common values and interests, strengthening a community that furthers organizational goals. Rejuvenate Marketplace is a hub for the mind, body and spirit.</p>
<p>Attendees of all faiths were invited to morning prayer, conversations about new faith-based programs and inspiration were overheard during breaks and meals, and general session speakers gave testimony to the role faith plays in their lives.</p>
<p>The spirit of camaraderie continued throughout the event. Planners who lined up at the photo booth on opening day might have been mistaken for fans at a Lollapalooza event as they vamped in colorful feather boas, sombreros, cowboy hats and other props. Past attendees were easy to identify as they kissed and hugged old acquaintances at registration.</p>
<p>The Rejuvenate video team entertained onlookers as they filmed and then later played a Marketplace version of the popular  “<a href="http://www.rejuvenatemeetings.com/2010/10/21/rejuvenate-marketplace-is-just-awesome/" target="_blank">Boom De Ah Dah</a>” campaign that has gone viral on YouTube (read more on page 51). The Twitter stream was steady with attendees commenting on speakers, sessions and meals, and speakers Tweeting about their upcoming sessions. A Rejuvenate Marketplace mobile site was introduced this year and helped guide people around the event. The reverse trade show kept suppliers scrambling between appointments with planners, who were treated to chair massages during breaks and waited on by Marketplace staff. Early reports were that many RFPs were placed and destinations secured during the popular pre-set, timed appointments.</p>
<p>Innovation, engagement, active participation, inspiration, education, answers — along with lots of food and talk — define an event. For this faith-based community, there was no better way to celebrate the close of Marketplace than with a rousing performance by contemporary gospel singer Kirk Franklin, who brought the large crowd to its tired feet to join in — singing, dancing, swaying, praising and celebrating together.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 20.0px; font: 14.5px Univers LT Std; color: #6699cb} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 17.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} span.s1 {letter-spacing: 0.2px} span.s2 {letter-spacing: -0.2px} --><strong>Down to Business</strong></p>
<p>Rejuvenate Marketplace can be described in a number of different ways. It’s fun, fast-paced and educational. But our conference planning team’s main goal is to make the event worthwhile for both meeting planners and suppliers. Marketplace, after all, is a place to do business. Planners sit and listen to suppliers during quick, one-on-one sessions to get right down to the task at hand: finding the best destinations for their events.</p>
<div id="attachment_5877" class="wp-caption alignright" style="width: 260px"><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_Fire_2.jpg"><img class="size-full wp-image-5877" title="R1011_Marketplace_Fire_2" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_Fire_2.jpg" alt="" width="250" height="175" /></a><p class="wp-caption-text">Opening party at KFC Yum!</p></div>
<p>The reverse trade show is sometimes the first meeting point between planners and suppliers, but it’s almost certainly not the last. This year’s Marketplace offered a number of opportunities for networking, from the opening reception at KFC Yum! Center to Connecting Point, a new element we introduced into the networking fabric of the event. Located in the middle of the convention hall, the area became the meeting point for planners and suppliers to continue the conversation that began during the trade show or to connect with each other if they didn’t get a pre-scheduled appointment together. Because what’s the point of face-to-face meetings if there’s not enough time for face-to-face meetings?</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 20.0px; font: 14.5px Univers LT Std; color: #65b0f7} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} span.s1 {letter-spacing: 0.2px} span.s2 {letter-spacing: 0.1px} --><strong>Break Out</strong></p>
<p><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_Breaks1.jpg"><img class="alignleft size-full wp-image-5878" style="margin-left: 5px; margin-right: 5px; border: 0;" title="R1011_Marketplace_Breaks1" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/R1011_Marketplace_Breaks1.jpg" alt="" width="120" height="180" /></a>The standard coffee-and-pastry refreshment break is easy and proven, but not exactly refreshing. Rejuvenate Marketplace broke away from the typical routine and offered a few new options. During one break, attendees filled Chinese food to-go containers with Mike and Ikes, chocolate-covered pretzels, gummy bears and lollipops at mix-and-match candy stations. During another, they hopped between vendor carts to get soft pretzels, snow cones and lemonade. During Marketplace appointments, they found both sweet and savory options, from ice cream cups to grilled cheese sandwiches. Creative ideas for session breaks can come from anywhere, so keep an open mind when planning them. We’re not suggesting you get rid of the Starbucks station altogether though. After all, some of us get really cranky without our morning — or mid-afternoon — cup of joe.</p>
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		<title>Tweet the Love</title>
		<link>http://www.rejuvenatemeetings.com/2010/11/17/tweet-the-love/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/11/17/tweet-the-love/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 18:57:10 +0000</pubDate>
		<dc:creator>Jennifer Garrett</dc:creator>
				<category><![CDATA[Voices]]></category>
		<category><![CDATA[bootcamp conference]]></category>
		<category><![CDATA[inspiration november 2010]]></category>
		<category><![CDATA[louisville]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[Rejuvenate]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=5839</guid>
		<description><![CDATA[Attendees filled the Twittersphere with comments about Rejuvenate Marketplace.]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 26.5px ITC New Baskerville Std} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 12.0px; font: 9.5px ITC New Baskerville Std} --><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/art.jpg"><img class="alignleft size-full wp-image-5840" style="margin-left: 5px; margin-right: 5px; border: 0;" title="art" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/art.jpg" alt="" width="142" height="118" /></a>Attendees filled the Twittersphere with comments about Rejuvenate Marketplace, what they were learning and who they were meeting while in Louisville for the three-day conference, Oct. 18-20. By adding the hashtag #Rejuv2010 to each Tweet, attendees followed and joined the conversation. See pictures and read more about what all the buzz is about <a href="RejuvenateMeetings.com/2010-Rejuvenate-Marketplace" target="_blank">here</a>.</p>
<p>Loving the Technology Bootcamp at #rejuv2010. James Spellos has an amazing gift to connect with the diverse skills levels here.<br />
— <a href="http://twitter.com/nodowt" target="_blank">nodowt</a></p>
<p>&#8220;U know ur over 30/Gen X if u spell out all ur letters in a txt msg&#8221; &#8211; Jason Dorsey #Rejuv2010<br />
— <a href="http://twitter.com/StaciaBReel" target="_blank">StaciaBReel</a></p>
<p>An average team will always out-perform an extraordinary individual-George Barna #rejuv2010<br />
— <a href="http://twitter.com/angie_eddy" target="_blank">angie_eddy</a></p>
<p>Finishing up from a great day of appointments at Rejuvenate Marketplace #rejuv2010. More to come tomorrow!<br />
— <a href="http://twitter.com/karieg" target="_blank">karieg</a></p>
<p>Just wrapped up a full day of meetings and workshops at #rejuv2010. Great connections and re-connections.<br />
— <a href="http://twitter.com/amycato" target="_blank">amycato</a></p>
<p>Great stuff @ #rejuv2010 &#8211; <a href="http://twitter.com/jasondorsey" target="_blank">@jasondorsey</a>, professor splash (new world record) &amp; <a href="http://twitter.com/joaneisenstodt" target="_blank">@joaneisenstodt</a>&#8216;s session &amp; great networking &#8211; hilites so far!<br />
— <a href="http://twitter.com/ginareid" target="_blank">ginareid</a></p>
<p>#Rejuv2010 day 3. Luvin this conference. Amazing educational sessions. Fabulous speakers. Great networking. Ready for next year!<br />
— <a href="http://twitter.com/siteselectexprt" target="_blank">siteselectexprt</a></p>
<p>Who are you seeing at lunch today? Your co-worker? Your boss? I get to see Bobby Bowden. Cant wait! @RejuvenateMtgs #Rejuv2010 #fb<br />
— <a href="http://twitter.com/tommynobis" target="_blank">tommynobis</a></p>
<p>Returned from Rejuvenate 2010. An amazing experience. Made great contacts and gathered some priceless info. #rejuv2010<br />
— <a href="http://twitter.com/tawashacowan" target="_blank">tawashacowan</a></p>
<p>The 7-yr-old opened the box of supplier goodies frm Lou-Uh-Vul tht came Tuesday. She thinks suppliers are super-cool. So do I!<br />
— <a href="http://twitter.com/laurennance" target="_blank">laurennance</a></p>
<p>Follow Rejuvenate Marketplace and Magazine on <a href="http://Twitter.com/RejuvenateMtgs" target="_blank">Twitter</a>. Mention @RejuvenateMtgs in a Tweet so we can follow what is happening with your meetings and events.</p>
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		<title>Bump It Up</title>
		<link>http://www.rejuvenatemeetings.com/2010/11/16/bump-it-up/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/11/16/bump-it-up/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 15:45:47 +0000</pubDate>
		<dc:creator>Christine Born</dc:creator>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=5717</guid>
		<description><![CDATA[Weighed down after Marketplace with a load of business cards? Try these solutions.]]></description>
			<content:encoded><![CDATA[<div>
<p>Not sure what to do with all those business cards you collected at Rejuvenate Marketplace or your latest networking event? Here are some <a href="http://www.readwriteweb.com/biz/2010/11/what-will-the-future-of-busine.php" target="_blank">digital solutions</a>, including one of my favorites, Bump.</p>
</div>
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		<title>Meeting on the Edge</title>
		<link>http://www.rejuvenatemeetings.com/2010/11/15/meeting-on-the-edge/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/11/15/meeting-on-the-edge/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 17:16:17 +0000</pubDate>
		<dc:creator>Jennifer Garrett</dc:creator>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[30 rock]]></category>
		<category><![CDATA[face-to-face]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[professor splash]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>
		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=5712</guid>
		<description><![CDATA[We prefer live performances because of the drama — what about our meetings?]]></description>
			<content:encoded><![CDATA[<div id="attachment_5713" class="wp-caption alignleft" style="width: 149px"><a href="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/Splash.jpg"><img class="size-medium wp-image-5713" style="margin-top: 5px; margin-bottom: 5px; border: 0;" title="Splash" src="http://www.rejuvenatemeetings.com/wp-content/uploads/2010/11/Splash-199x300.jpg" alt="" width="139" height="210" /></a><p class="wp-caption-text">Professor Splash at Rejuvenate Marketplace</p></div>
<p>I’d never watched an episode of the sitcom &#8220;30 Rock&#8221; until about a month ago when it was airing live. I was really interested in how that might work. OK, I was actually hoping to see these really funny, famous people mess up and see how they&#8217;d react. They didn&#8217;t make any major guffaws (or if they did, I couldn’t tell), which I figured would happen with such comedic professionals. But the possibility still caught my attention.</p>
<p>We all love reality, even if it’s just the perception on reality TV. A live event creates added drama, intensity and thrill. In a recent <a href="http://sethgodin.typepad.com/seths_blog/2010/11/why-we-prefer-live.html" target="_blank">blog post</a>, Seth Godin explains why people prefer seeing things in person, but suggests that those in the &#8220;live&#8221; business don&#8217;t implement the very reasons why people are there: an air of suspense.</p>
<p>We emphasize the benefits of face-to-face meetings all the time: More business gets done; relationships are cemented. But what about the excitement? Maybe you don&#8217;t need <a href="http://werestorytellers.tumblr.com/post/1369362043/i-witnessed-a-record-breaking-dive-at-a" target="_blank">Professor Splash</a> belly-flopping into a baby pool of water like at Rejuvenate Marketplace, but excitement can be built around anything — members seeing each other for the first time in a year, a popular speaker or incredible worship times.</p>
<p>What gets your attendees excited about coming in person to your event?</p>
<p>Here’s a review of the live episode of “30 Rock” from the <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/10/14/AR2010101407822.html" target="_blank">Washington Post</a>.</p>
<img src="http://www.rejuvenatemeetings.com/?ak_action=api_record_view&id=5712&type=feed" alt="" />]]></content:encoded>
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		<title>Bloggers Sum Up Rejuvenate Marketplace</title>
		<link>http://www.rejuvenatemeetings.com/2010/11/02/bloggers-give-their-take-on-rejuvenate-marketplace/</link>
		<comments>http://www.rejuvenatemeetings.com/2010/11/02/bloggers-give-their-take-on-rejuvenate-marketplace/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 19:18:14 +0000</pubDate>
		<dc:creator>Jennifer Garrett</dc:creator>
				<category><![CDATA[Our Blogs]]></category>
		<category><![CDATA[attendee]]></category>
		<category><![CDATA[christian retreat]]></category>
		<category><![CDATA[collinson media]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[faith-based meeting]]></category>
		<category><![CDATA[faith-based meeting planner]]></category>
		<category><![CDATA[louisville]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[meeting planner]]></category>
		<category><![CDATA[Rejuvenate]]></category>
		<category><![CDATA[Rejuvenate Marketplace]]></category>

		<guid isPermaLink="false">http://www.rejuvenatemeetings.com/?p=5621</guid>
		<description><![CDATA[Attendees wrap up Marketplace in words and through video.]]></description>
			<content:encoded><![CDATA[<p>Blogs often serve as an instant outlet for attendees to share their experiences at conferences, and attendees at Rejuvenate Marketplace did just that. Planners Robin Ware of The Ware Agency video-blogged from Louisville and Robert Wagner shared his thoughts about Marketplace on his blog. Zach Norman, marketing and program development manager for Midwest Christian Retreats, summarized what he learned at the event and the Rejuvenate editors gave their two cents as well.</p>
<h4>Robert Wagner, Ultimate Step Show:</h4>
<p>Fam!!! Marcus and I have the opportunity to attend this conference entitled Rejuvenate Marketplace. Let me start off by speaking backwards … WOW!!! I am blown away by the excellence and creative approach these organizers have and are exhibiting. <a href="http://robertlwagner.com/page/3/" target="_blank">Read more</a></p>
<h4>Robin Ware, The Ware Agency:</h4>
<p>Folks, I’ve been on a whirlwind (a small rotating windstorm of limited extent :0) this past week. I traveled to the beautiful city of Louisville, Ky., to attend Rejuvenate 2010, a conference for faith-based meeting planners. As a meeting planner and social media expert, they provided me with tons of information, resources and new connections. <a href="http://theexcellenceconference.com/2010/10/26/rejuvenate-2010-with-meeting-planner-and-social-media-expert-robin-ware/" target="_blank">Read more </a></p>
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<h4>Zach Norman, Midwest Christian Retreats:</h4>
<p>We&#8217;d spent three days together networking, discussing off-site ministry events, learning in education seminars, and the final concert reminded us why we do what we do. There is nothing better then some good praise and worship with people from every denomination, race and age bracket. <a href="http://www.midwestchristianretreats.org/home/item/rejuvenate-meeting-planner-convention-marketplace.html" target="_blank">Read more</a></p>
<h4>Christine Born, Collinson Media editorial director:</h4>
<p>We share a passion for our events, working year-round to organize each Marketplace. Post-con meetings give us the opportunity to reflect on what worked well and what needs improvement. We listen to each other and our attendees, and are flexible in responding to suggestions. Several attributes are needed to be a good meeting planner, but as we learned at Marketplace no event can occur based on a solo performance. <a href="http://www.rejuvenatemeetings.com/2010/10/27/no-solo-performances/" target="_blank">Read more</a></p>
<h4>Jennifer Garrett, Rejuvenate associate editor:</h4>
<p>For 11 months of the year, I focus on the nuts and bolts of meeting planning. I do research, ask you questions and produce articles that I hope help you become a better meeting planner. I’ve learned a lot of whys and hows during my short time covering faith-based meetings, but it’s during Marketplace that I learn the most because I get to hear your stories. <a href="http://www.rejuvenatemeetings.com/2010/11/01/meetings-inspiration/" target="_blank">Read more</a></p>
<p>Did you write about your experience at Marketplace? Share it with us.</p>
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