The Passion Conferences team took the “go big or go home” mantra to a new level this year. By bringing one simultaneous event to three venues (Toyota Center, Philips Arena and Infinite Energy Arena) in two cities (Houston and Atlanta), more than 40,000 students got to experience Passion 2016. Here are three ways Passion raised the bar for events yet again.
1) The Commitment
With the decision to host an event simultaneously at three large arenas, the Passion team had to assure its audience all year that they wouldn’t be missing out on the live experience by not coming to one specific venue. So they committed to making the experience the same at every arena. That meant the Passion band split itself into thirds and they, along with Hillsong United, Rend Collective and pastor Louie Giglio, rotated from venue to venue over the course of 42 hours. That way, each audience had a different band leading them in times of worship and got to see every band in person. It may seem like a crazy commitment of budget and time to rotate everyone and fly them from Texas to Georgia and back, but the follow-through on their promise to give every audience the same experience speaks to the integrity of the Passion brand.