What Really Happens Inside Marriott’s New Virtual Travel Teleporter

By Anna Dunn, October 17, 2014

Imagine strolling Hawaii’s Wai’anapanapa Black Sand Beach with ocean spray on your skin, or catching the stunning view atop London’s Tower 42 surrounded by city sounds and that all-encompassing fog—all without the jet lag. It’s all possible with Marriott’s new virtual-reality 4-D experience. Marriott partnered with Academy Award-winning visual effects company Framestore (you’ve seen their work in films such as “Gravity” and “Avatar”) and Oculus Rift (a company that specializes in 3-D gaming headsets) to create the telephone booth-like teleporter, giving users the sensation they’ve traveled halfway across the globe when they slip on the headset and wireless headphones, and feel the physical features of destination such as heat, wind and mist.

The teleporter embarked on an eight-city tour in September at New York Marriott Marquis. It was during its fourth stop at Atlanta Marriott Marquis when I decided to jump in and check out the experience for myself. Separating myself from reality proved to be a little tricky; the headset and headphones aren’t exactly lightweight, and I was a little anxious for the whole 4-D thing to start because of my somewhat claustrophobic tendencies. But I have to admit it was a really cool, immersive experience unlike anything I have ever done.

The first stop on my virtual-reality tour was the Marriott Greatroom, complete with modern furniture, a bar and all the sights and sounds of a bustling hotel lobby, and then, following a flash reminiscent of time travel, I was transported to a palm tree-studded Maui beach. Waves crashed onto the black sand while the misty ocean—thanks to a strategically placed sensory element—gently sprayed me. During the next stop, I found myself at the top of a London skyscraper at night being lurched forward—thanks to a moving platform I was standing on—seemingly about to plummet to the ground dozens of stories below. I grabbed on to a railing built into the teleporter to get my balance.

I call the experience super realistic. It left me feeling slightly shaky, but it put me in places I haven’t and may never visit in real life. But in case I do end up in Maui or London, I know what to expect to see, hear and feel.

Meeting planners, take note. These immersive 4-D virtual travel tools may become more mainstream in the future, and can create opportunities for scouting event locations without actually having to travel to them. Because they are created using live footage, you’ll get a realistic perception without the need to spend your time and money on traveling. My one piece of advice: Wear sturdy shoes.

Here’s a link to a video of my experience: http://fast.wistia.net/embed/iframe/ryygfyasv6.

Photo credit: Marriott International

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