5 New Job Titles That Didn’t Exist 10 Years Ago

By Hayley Panagakis, March 28, 2017

Your job may have changed over the past few years, but it’s got nothing on these roles. See how five new job titles that didn’t exist five or 10 years ago are helpful to events today.

1. Snapchat Producers 

Snapchat producers are the latest addition to mass media companies like CNN, MTV and, more recently, the NFL. These producers curate content on Snapchat’s Discover feature by conducting live interviews or repackaging stories from online.

So what? Events lend themselves to video. Instead of sending a press release, invite Snapchat producers to your conferences to tell your story in a new way.


2. User Interface and User Experience Designers 

UI and UX designers are used largely in the tech community and ensure apps and products are easy for the general population to use. Big-name companies like Twitter and Airbnb use these designers.

So what? Whether you’re working on a conference app or updating your event website, have a UI and UX designer tinker with and give feedback on the product before it goes live.


3. Chief Listening Officers

CLOs are tuned in to social media at all times to hear what’s being said about their companies. Used by corporations like Dell and Kodak, these pros address and pass along complaints, tips or ideas from customers to the right departments.

So what? CLOs keep up with event conversations 24/7 and respond to questions, give directions, and pass any complaints or feedback your way.


4. Search Engine Optimization Specialists

SEO specialists make websites more discoverable on search engines. Countless companies hire SEO specialists to analyze and improve the detectability of their web content.

So what? The more discoverable your website is, the easier it is for new attendees to learn about your event. Consult a specialist to see how SEO on your website can be improved.


5. Director of Vibe

And the winner for coolest job title ever goes to: director of vibe. Originated in hotels, the job is as fun as it sounds. Vibe directors are responsible for ensuring guests have a good time during their stay on-site.

So what? Companies like Cisco have already translated this position into their events. Designate an extrovert on your events team to be the go-to “fun” person during your meeting to keep attendees entertained.

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