Agents of Change: Liz Hogan, The Shores Resort & Spa

By Connect Staff, September 9, 2016

Liz Hogan
Sales Manager, The Shores Resort & Spa
Daytona Beach Shores, Florida

Change-Making 101: As a native to the area, Hogan is passionate about growing the meetings industry in Daytona Beach. “I know how important the faith-based market is in doing that,” she says. “We have long been known for our spring breaks, bike weeks and NASCAR races, but there is so much more to experience here year-round. Changing perceptions is my motivation.”

Greatest Career Accomplishment: “One of the most complex events I ever helped plan was the Southeastern Conference of Seventh-day Adventists. It was the largest program the resort I was working for at that time had ever hosted. About two years of hard work and planning went into it. At the closing dinner, the planner asked me to come onstage for a thank-you, and the entire room of 2,000 people gave me a standing ovation, which blew me away. I asked for our banquet and culinary staff to come onstage. Seeing their hard work recognized was everything!”

Inspired By: Her faith-based planner clients. “What they do is so inspiring, and I am always humbled learning about each one of them and the incredible impact their event and organization has on our community.”

Secret to Her Success: Flexibility and perseverance. Whether her clients are holding a senior leaders retreat, marriage retreat or women’s retreat, Hogan says they all have a few common goals: Create unforgettable memories, cultivate meaningful and lasting relationships, and serve the most members possible by keeping it affordable and all-inclusive.

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