Millennial Jews Place High Value on Faith, Reports Barna

By Leigh Harper, October 17, 2017

Barna released Jewish Millennials: The Beliefs and Behaviors Shaping Young Jews in America this week, and the findings demonstrate that unlike millennials of other faiths, Jewish young adults place a high value on their religion.

While 92 percent of Jewish millennials surveyed ranked their religious faith as very or somewhat important, only 37 percent of non-Jewish millennials in America ranked religion as key to their identity. The later group chose family and personal interests as the top two elements central to their identity.

Interestingly, though the Jewish millennials said their faith is of supreme importance, 52 percent are not involved with a traditional Jewish denomination. This is more in line with Barna’s more general studies on millennials in America, which demonstrate this generation is more reluctant than any other to claim formal association with external groups.

Futher, 75 percent of the Jewish millennials consider themselves as somewhat or definitely spiritual, yet 56 percent believe Jews can subscribe to faiths in addition to Judaism.

Taking this data to heart, Jewish event organizers should consider broadening marketing efforts beyond synagogues and possibly adjusting language, both in marketing materials and event programming, to be more inclusive. Findings make it clear that the majority of young adults claim their Jewish heritage, but not to the exclusivity of other beliefs.

More details, including participant criteria, can be found on the Barna website.

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