While most conferences and large-scale events utilize the main stage for inspiration and leave detail-oriented topics to breakouts, there are a few gatherings that break from the norm. Two at the front of the curve include Christy Wright’s Business Boutique and Jeff Goins’ Tribe Conference. Their curriculum-based conferences shine the spotlight on the nitty-gritty of their subject matter: women starting a business and individuals building a creative career, respectively.
During both Business Boutique and Tribe Conference, session one jumps straight into the foundation of a new, or desired, career path. For Business Boutique, it means creating a business plan; for Tribe Conference, it means growing an audience.
When asked about this novel approach to content, Wright says many women attending their events are skeptical about being business owners. They’re unsure that the investment will be worth their time and money. In light of that, she announced to her team: “I want the first session to be so valuable that if they left after that first session, women would feel like they got their money’s worth. If we start there, they’ll let their guard down and absorb everything else we can teach them.”
Regarding his event, Goins explains, “I think our format is a great process for introducing someone to what it takes to earn a living by sharing their message: Hone your voice; build your platform; expand your reach; and monetize your message.”
Given the level of actionable advice for both conferences, many planners may think they have to choose between an in-person event and other options like a podcast, courses or a book. They may worry that attendees will only pick one or the other. These two conferences have debunked the myth. Both echo the sentiment that attendees will never feel the same energy by listening to a podcast, reading a book or participating in a course. Goins likens it to buying an album versus attending a concert. Yes, some people may only choose the cheaper option, but there will also always be many fans who prefer a live experience.