Can Microsoft Succeed Where Google Failed?

By Britton Thomas, April 2, 2015

It’s now safe to say that Google Glass was a flop, but tech prognosticators still think some form of virtual reality or wearable gadget is destined to flourish in the near future. Facebook spent $2 billion to acquire Oculus virtual reality technology, and Google has invested more than $500 million in a virtual startup called Magic Leap.

But it might be Microsoft that finishes first in the virtual reality race. The tech giant’s HoloLens VR headset prototype is winning over pundits, and it could drastically change analog life as we know it. HoloLens turns the world into a platform for holograms, which can serve any number of purposes.
People wearing the headset will be able to see exactly what a new couch might look like in their living room or project streaming videos anywhere. Event planners could stand in an empty exhibit hall and lay out a whole trade show without moving a single display.

Marriott has been using Oculus technology to “teleport” guests to locales such as Hawaii and London for months now, so it’s reasonable to expect virtual site visits to become the industry norm for planners in the near future.

Photo credit: Microsoft

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