When speaking at Q Los Angeles in 2013, television producer Mark Burnett (the brain trust behind hit shows “The Voice,” “Shark Tank,” “Survivor” and “The Bible”) expressed the importance of creating a product that is appropriate and uplifting. In television, he says, “We’ve proven that family-friendly pays off.” When he first pitched “The Voice,” Burnett says some told him the show would flop without the humiliation factor that other shows in that vein had channeled to find success. “There’s a shift in the nation,” says Burnett. “People don’t want to see [others] belittled. Everybody who is sent home is hugged and encouraged to try again. People said it wasn’t going to work on prime-time TV and they were dead wrong. ‘The Voice’ is crushing it with kindness.”
“There’s a shift in the nation. People don’t want to see [others] belittled. Everybody who is sent home is…encouraged to try again. ‘The Voice’ is crushing it with kindness.” —Mark Burnett
Both Fallon and Colbert have spoken about the influence of their Catholic faith in their lives. Colbert has leaned on his faith after suffering immense loss within his family, and says it’s what allows him to be grateful and joyful each day. That joy translates to his viewers.
Take a cue from these TV gurus and include comedy, authenticity and positivity in your next event. Comedians like Tripp and Tyler, Jim Gaffigan and former Rejuvenate speaker Jeff Foxworthy (all of whom are also making family-friendly, upbeat television these days) are fun presenters guaranteed to give your audience a good belly laugh.
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