How the Coke Fancam Engages Event Attendees

By Rejuvenate Staff, January 28, 2015

How do you keep attendees engaged after the event? It’s a question planners in every market lose sleep over, yet few find answers. For large arena-style events, Coca-Cola could have you covered with its new Fancam. Currently being tested at large sporting events—think NASCAR races and college football games—the Coke Fancam takes a 360-degree shot of the entire arena and lets attendees tag themselves in the digital picture and share on social media, thanks to extreme zooming features.

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