Kermit R. Madison, MBA, M.S., works as senior director of multicultural and West Coast sales for Memphis Tourism in Memphis, Tennessee. As a 2019 Memory Maker, Madison discusses his passion for the events industry.
What I do: I’m responsible for soliciting meeting and convention business from multicultural, religious and national associations. I research and qualify potential customers who bring citywide and convention business to Memphis. I also showcase the city and all it has to offer to ensure conference attendees have an enjoyable and lasting impression of Memphis.
Greatest career accomplishments: I was named 2011 supplier of the year by the National Coalition of Black Meeting Planners and am a four-time winner of the Memphis Tourism salesperson of the year. I was also instrumental in securing the Church of God in Christ Holy Convocation’s return home to Memphis (2021-2023).
Impressive stats: I have booked more than $200 million in economic impact from meetings and conventions for the city.