Are Convention Centers Worth the Investment?

Are Convention Centers Worth the Investment?

By Monica Compton, November 8, 2016

ANAHEIM CONVENTION CENTER
Anaheim, Calif.

Venue Stats Around 300 events per year, attracting 1.2 million attendees

Economic Impact $9.5 million annually

What the CVB Says “We were at a crossroads and knew it was time to improve our product and raise the bar on the quality of experience we were offering our visitors and guests,” says Jay Burress, president and CEO at Visit Anaheim.

Screen Shot 2016-03-22 at 5.23.15 PMRenovation Start Date April 2015

Expected Completion Summer 2017

Expansion Details Additional 200,000 square feet of flexible space

Total Space After Expansion 1.1 million square feet

Added Amenities 100,000 square feet will be column free with 25-ft. ceilings; new loading docks; reconstruction of a parking garage

Controversy In March 2014, the nonprofit paper “Voice of OC” published an article claiming the convention center expansion was sure to fail. Industry experts said the plan would put the city’s general fund at “tremendous risk because flawed revenue assumptions are all but certain to fall short,” according to the article.

Bankrolled By A redirection of funds previously used for Visit Anaheim’s marketing efforts thanks to the creation of the Anaheim Tourism Improvement District, which collects 2 percent of hotel room rent. Taxes will not increase.

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