Deion Sanders on Faith, Football and Fatherhood

Deion Sanders on Faith, Football and Fatherhood

By Matt Swenson, November 1, 2018

Have you always been someone of faith?

My moniker since high school has been “I believe.” I truly believe. Not only do I believe in our Lord, but I also believe in the gifts he bestowed upon me, especially when we live in a day and time when so many people play make-believe.

How would you describe the role of your faith in your life?

My faith was like my navigation system. I was able to have my path directed to a certain place—that place was Jesus. That’s allowed me to know when to say ‘when,’ when to stop and when to go. Having that navigational system is everything.

You have been very vocal about your faith. Were you concerned that would hurt your career or business opportunities?

When I owned nightclubs, I was vocal about going to the club. When I stopped, I was vocal about stopping. I’m a vocal person. I think a person should be who they are regardless of what they believe. That’s the problem with society right now. We’ve got everybody trick-or-treating and it’s not even October yet. [Editor’s note: The interview was conducted in the summer.]

The NFL continues to face controversy about players expressing their beliefs. What are your thoughts about players kneeling during the national anthem?

I can see both sides. I applaud all gentlemen in the NFL for taking a stand for what they truly believe. I could never say anything negative about those gentlemen whatsoever. I understand that aspect. I don’t think the NFL is saying, ‘We’re not going to allow you to do what you do.’ I think the NFL is saying, ‘Be unified.’ Whatever you do, be unified in it. Everything has a place. I didn’t turn on my TV to see if you are going to stand or kneel for the national anthem. I turned on my TV to watch a good old-fashioned football game, and I pray we get back to a good old-fashioned football games, not the other nonsense that’s materialized by politics.

 

You started Prime 5 to help impoverished families in the Dallas area. What does our society not understand about poverty?

Poverty is something we tend to overlook, especially if we don’t live in those types of neighborhoods. Poverty is real. It doesn’t mean someone is lazy—they can be working their butt off.

How do you choose which companies to partner with?

I only partner with people I believe in and products I truly utilize. We look for relationships, not partnerships. Relationships transcend generations. That’s what we are looking for.

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