If you think modest clothing means ankle-length skirts, turtlenecks or frumpy T-shirts, you haven’t met Elizabeth Roy, modest fashion blogger for Downtown Demure. Roy is on a mission to redefine modest wear in her blog, which is “written from the perspective of a party girl-turned devout Christian,” writes Roy. The fashionista, who has 17.3 million followers on Instagram, is showing women how to dress modestly in today’s world without sacrificing their beloved style preferences.
As part of our Feel-Good Friday series, we spoke with Roy about her inspiration for the blog and how she uses faith to fuel her passion for fashion.
1. How did Downtown Demure come about?
I started Downtown Demure shortly after becoming a Christian four years ago. It started as an idea born out of a need: I had a closet full of revealing and clingy clothing, so I had to quickly figure out how to dress in a way that was more reflective of my commitment to Christ. I found other modest fashion blogs that were truly inspiring but didn’t reflect my personal aesthetic—so I started Downtown Demure to illustrate how modest fashion could also be modern and attractive.
2. What’s the biggest misconception people have about modest clothing?
There are two major misconceptions. No. 1: Modest clothing is frumpy because it covers most of the body. No. 2 is women who commit to wearing modest clothing are either ashamed of their bodies or are seeking to appear more moral and pious than others. I think the rise of approachable, modest fashion bloggers on social media, who often preach self-confidence and are deeply grounded in faith, has helped dispel both misconceptions.