The traditional church offering plate may one day be obsolete thanks to Pushpay, a mobile app providing churchgoers with an easier way to give. At many churches, an estimated 20 percent of the congregation does 80 percent of the giving, says Eliot Crowther, co-founder of Pushpay. “People use these beautiful solutions Monday through Saturday, like Instagram, Uber and Dropbox, and then they get to church and get the Windows 95 of giving,” he says, adding that while many people may forget to bring cash or not use checks, nearly all of them have smartphones on hand.
Going mobile is the next move to reach a new group of givers. In the first quarter of this year, Pushpay grew by nearly 400 churches. Hillsong NYC, L.A.’s Mosaic and Chicago-based multisite Community Christian Church are only a few now using the app during weekly services and conferences.
This idea may seem best suited for Millennials, but it’s more than young people tithing via mobile. “When you make technology easy enough, it actually creates a bridge between all demographics,” says Crowther, adding that it takes only 10 seconds to submit a donation on the app, which is free for both iOS and Android users.
Photo credit: eChurchGiving