Some people have it, some don’t. It’s worth a lot in some areas, and little in others. It’s highly valued by certain individuals, yet means nothing when presented to a different audience. Forget money or power—we’re talking about creativity, the often-debated, ever-elusive commodity essential to meetings and events.
So where does creativity come from? How can you channel it and put it to work for your organization, your conference and the greater good? We challenged four experts to debate the answers to these questions, plus offer pointed advice to serve as an action plan for your next meeting.
Sharon Fisher started her company, Play With a Purpose, in 1992 when she saw a hole in the marketplace for fun. As idea sparker, she consults with companies and conferences to help incorporate interaction, play and hands-on learning in a way that’s beneficial to employees and organizations, and also speaks at many meeting industry events on topics such as “idea leaping.” She’s based in Orlando.
Jenny Gottstein is director of The Go Game, a company that designs customized, interactive teambuilding events and activities for corporations and organizations. She’s responsible for developing new game ideas, testing prototypes, facilitating new partnerships and collaborations, and leading The Go Game’s research and development operations. She’s based in San Francisco.
Kimo Kippen is chief learning officer for Hilton Worldwide University. Playing a role in taking the company public in 2013, Kippen began with Hilton when it moved its headquarters from Beverly Hills, California, to Tysons Corner, Virginia. He was charged with building and structuring a corporate university for more than 330,000 employees from scratch. He also plays a major part in developing corporate culture at Hilton.
Nathan Schwagler is co-director of Innovation Labs at The Dali Museum in St. Petersburg, Florida. Taking inspiration from the celebrated artist, Schwagler has developed a corporate training program that teaches organizations how to unlock imagination and trick people’s brains into being more creative. He still plays with Legos—in fact, he has 40,000 in buckets outside his office.