Johnny Hunt has a claim to fame that’s rare in the faith-based events industry. He has been facilitating the same event for nearly 30 years. His 27th men’s conference was held Jan. 25 and 26 at Woodstock First Baptist Church (Georgia), where he has pastored for 34 years.
The event has evolved over the decades and is now available in three formats. An average of 5,000 men attend the live gathering in Woodstock; nearly 15,000 participate online via live simulcast; and thousands more participate at a later date using a digital pass. Lifeway partners with Hunt’s team to produce the simulcast and the digital pass, which is available a month after the live event. The pass includes downloads of all conference content.
Over the years, the planning team has learned that more practical content yields better reception and higher participation. The theme for the 2019 conference was “Game Plan: Beating Man’s Worst Enemy—Himself.” Event producer Chris Lee describes it as “solutions-focused.”
“Guys aren’t looking for a pep rally or big show,” Lee says. “They are getting plenty of hype elsewhere in the world. They want to be prepared and equipped to be godly men, and we want to give them tools.”