Southwest Airlines Courts Atlanta

By Matt Swenson, March 11, 2015

“Hey Atlanta, you know how we know this is a real relationship? We’re picking you up at the airport.”

So begins a short radio spot for the “Heartlanta” campaign Southwest Airlines is using to target air passengers in Delta’s backyard, where the global travel giant operates seven out of 10 flights.

After Delta—which claims Hartsfield-Jackson Atlanta International Airport as its hub—altered its SkyMiles program to benefit business travelers buying high-priced fares, Southwest is trying to exploit the change to its advantage.

In early February, the airline rolled out inexpensive rates for several dozen flights from Atlanta, among them Los Angeles ($198 one-way) and Washington, D.C. ($98 one-way). The fares are good through May 20.

(Visited 23 times, 1 visits today)

Author and public speaker Katherine Wolf discusses her inspirational recovery from a massive stroke.

In order to be creative, you must be vulnerable. Find out more tips on how to express yourself from creativity guru Timo Kiuru here.

Ray Ezelle, vice president of sales and services at Visit Virginia’s Blue Ridge, says a metro-mountain mix is a recipe for success.

Host an event that truly gives back

During a recent speech at Leadercast, Andy Stanley challenged the way leaders often delegate.

Home-based and remote work are steadily increasing trends that are inspiring shared meeting and non-traditional work spaces.

Read More