Starting From Scratch: What It Takes to Launch a Conference
It’s no news that starting a conference requires a healthy outlay of time, money and energy. What is striking, however, is how many of these new events not only survive, but thrive. Take IF: Gathering, for example. Started in 2014 by Jennie Allen, Lindsey Nobles and an all-star team of female advisers, the women’s-only conference has reached more than 1 million women in 50 countries in less than three years.
For faith-based groups, religion adds a fourth element that typically drives their goals: What is their conference’s spiritual mission and how will this event serve their attendees? With that in mind, we got to know three conference founders—and the calling behind launching their conferences—to learn why and how they came to be, and the results of following their passion.
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