Take away her new title and Albuquerque (New Mexico) CVB president and CEO Tania Armenta’s job description might closely match her old one. “You’re right,” says Armenta, recently promoted after serving 12 years as the organization’s chief operations and marketing officer. “In this day and age of destination marketing organizations, your president is your chief marketing officer in many respects.” But the New Mexico native, who officially took over on Jan. 5, is not about to let things stand still at the destination she’s called home for nearly 18 years. She discussed her promotion and what’s ahead for Albuquerque.
What does your new role entail?
I’ll be working as the primary contact with our board of directors and I’ll be the primary connection between our staff and the board. I’ll also be the point of contact with the city and all our key stakeholders.
What is the advantage of moving up from within the organization?
I’ve had the chance to develop strong working relationships with industry partners and the city. I also have a good understanding of our staff. I know their strengths and personalities. The ability to step in immediately will allow us to have a seamless transition in many ways.
What was your relationship with former CVB President Dale Lockett?
I thoroughly enjoyed 12 years working with him. He’s a nationally known industry leader and very well-respected. He was someone who stayed in tune with national trends and movements in the industry.