What the Tarsus Acquisition of Connect Means for You

By Connect Staff, December 8, 2016

International business-to-business media group Tarsus acquired 80 percent of the issued share capital of Connect this week. Connect President and CEO Chris Collinson will remain in place, along with the company’s current staff. The Connect brand, including all events and publications, will continue under the same name.

So what does the acquisition mean for you? We talked with Douglas Emslie, Tarsus group managing director, about the future of Connect.

What excites you most about Tarsus buying Connect?

Tarsus buying Connect is an opportunity to continue to grow the main events. Having visited [Connect Marketplace in Grapevine, Texas] in August, there are so many new things that can be done. It’s exciting to keep that fast-growing product, keep that innovation and keep delivering value to our customers.

What do you love about Connect as a company, from an events perspective?

The thing I love about Connect is how the trade show brings the buyers and sellers together, and the fact that they’re actually doing business there. Of the 30 people I spoke to at the [Grapevine] event, they said this is the No. 1 event where people actually get together to do business.

What about from a media perspective?

I love the fact that the editorial fits in with the show and fits in with the education. It’s a fantastic integrated media opportunity for the client.

How will the acquisition allow Connect to continue to bring value to our clients?

We have a best practices program we run worldwide in terms of what’s good in sales, marketing, operations, and [we’ll focus on] how we can continue to improve the product and the value we give to the customer. Tarsus is based in 19 different countries around the world, so there’s an opportunity to take this offering—which is already great in the United States—to other locations where people are demanding this type of face-to-face, transactional event.

(Visited 258 times, 1 visits today)

During a recent speech at Leadercast, Andy Stanley challenged the way leaders often delegate.

Home-based and remote work are steadily increasing trends that are inspiring shared meeting and non-traditional work spaces.

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

Here are four ways to incorporate mindfulness into meetings.

Explore L.A., where the great outdoors awaits groups.

The golden formula for all meetings, incentives and event professionals is as simple as SOUP.

Here are the latest trends to help you combat stress during your workday

Adding to your rotation of industry podcasts could take your business to the next level.

The best social media practices for meeting planners to engage your event attendees from start to finish

Great Wolf Georgia proves to be the perfect spot for meeting and event planners or simply a quick family getaway.

Explore Monterey, California, where the great outdoors awaits groups.

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

Explore Squaw Valley, California, where the great outdoors awaits groups.

Read More