You’ve got 99 problems, and we’re betting malfunctioning technology is at least one of them. When an issue arises, should you call a pro, or tackle it yourself?
The dramatized opening scene of the movie “Steve Jobs” takes place at the 1984 Macintosh introduction conference with some deep-seated tech stress. Mere minutes before attendees flock through the doors, Jobs and his programmer go into panic mode when the computer won’t speak its robotic “hello” as it’s supposed to do. What do they do? Improvise.
Likewise, meeting planners are far too accustomed to conference tech woes. A recent study by Barco, a global tech company, shows that nine in 10 office workers experience tech-related stress in meetings, and a whopping 72 percent of American businesspeople must take time away from their regular work to grapple with meeting room wires and technology. Sharing content and screens, getting mics prepped and locating the right cables—it’s enough to make any planner schvitz.
Worryingly, 8 percent of respondents to the same report said their meeting room technology struggles actually lost the company business—oftentimes, screen sharing is a major component of business development for events, as you demonstrate your company’s branded collateral.
So what to do? We called in an IT and AV expert to help us decide when a common situation is worth a DIY hack, and when to dial up an expert. Consider this a cheat sheet for your next tech stress-free event.