Troy Welty works in Charlotte, North Carolina, as the senior events team manager for the Southeast markets at Educational Media Foundation. As a 2017 Culture Shaper, he discusses his passion for the events industry.
Troy Welty may be in the music business, but his primary mission is relational. Welty says his job is to develop and build up leaders, equipping them to connect others to Jesus through Christian music and events. EMF is the parent company of Christian radio networks K-LOVE and Air1 Radio. Welty leads the events team staff in the stations’ offices in Charlotte, North Carolina; Nashville; Miami; and Indianapolis.
He and his team are responsible for events ranging from concerts like Air1’s Positive Hits Tour, featuring artists Colton Dixon and Britt Nicole, to outreach events like food or school supply drives for their communities. Right now, they’re working on K-LOVE Single Moms Events, happening this fall in every U.S. market where K-LOVE has a station. Moms are invited to be pampered by hairstylists, masseuses and other vendors in each city.
“The whole goal is to give these moms a night to feel appreciated, loved and empowered,” Welty explains. “We want them to feel God’s love radiating through that place.”
That’s essentially the goal behind every event he oversees. “Yeah, we’re a music company, but Christian music is a bridge to make a larger impact in our community for people who may not believe in Jesus,” he says. “We’re always asking, ‘[What can we do to] have them leave thinking more about a relationship with Jesus?’”