Winston-Salem 2.0

By Sponsored Content, October 11, 2017

You may have thought you knew Winston-Salem; but, after $1.5 billion in downtown investment and a $20 million reinvention to our Benton Convention Center – let us introduce you to the new us!

Known as the City of Arts & Innovation, Winston-Salem speaks to creative thinking and revolutionary ideas. Throughout the city’s history, reinvention and artistic expression has remained the heart of our inspiration. It’s here in Winston-Salem that treasured historic buildings were given new life as sophisticated boutique hotels, abandoned tobacco factories were converted into world-renowned research centers and old school houses were transformed into incubators for artists and an acclaimed art gallery. Winston-Salem is a shining example of a community inspired by change and committed to adapting and adjusting in a positive, thriving fashion. It is that very inspiration that powered the reinvention of the Benton Convention Center.

Situated in Winston-Salem’s downtown district, the 105,000-square-foot center – familiarly known as “The Benton” – just completed an 18-month, multimillion-dollar renovation. The massive undertaking was far more than a simple facelift, with changes and improvements driven by direct input from respected meeting planners and attendees, and enhancements reflecting the latest industry trends and forward-thinking concepts. The new Benton provides a smart environment designed to stimulate productive events and thoughtful outputs.

The Benton now incorporates numerous architectural features that pay tribute to the city’s historic arts, tobacco and textile roots. These celebrations of Winston-Salem’s colorful past are woven seamlessly into a splendid modern facility that embraces the vibrancy of downtown through shimmering walls of glass and reveals curated, custom artwork that adorn her walls . The structure makes smart and satisfying use of space and natural light, with an interior design that encourages engagement and dynamic interaction. Smarter still is enhanced technology that provides more functionality in keeping connected, as well as the capability for more advanced presentations.

More than just an upgraded meeting facility and thriving downtown district, Winston-Salem offers 5,000-plus hotel rooms and 50 lodging properties with 1,000 of the rooms in the downtown area alone. From boutique and upscale accommodations to budget-friendly and recognized hotel brands, a variety of accommodation styles are available. For groups looking to reinvent their meetings and events, in addition to the Benton Convention Center, Winston-Salem boasts a variety of options for conference retreats, convention gatherings breakout meetings and more – from the modern Wake Forest Biotech Place Conference Center and the historic Stevens Center and the Millennium Center, to the Milton Rhodes Center for the Arts and Old Salem Museums & Gardens.

Make sure to also check out the Wake Up Rewards Program, which provides up to a $3,000 credit plus an array of incentives to groups that book with Visit Winston-Salem and the Benton Convention Center complex. For more information, visit, or contact Sales Manager Diamond Sanders at (336) 728-4218 or

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