Pamela Jett: The Power of Words

By Michael J. Solender, March 6, 2019

“Words matter,” says Pamela Jett, founder and CEO of Jett Communication Inc.

Jett is a widely sought-after communication and leadership skills expert and speaker who has worked with hundreds of executives and many Fortune 500 companies.

She notes that when planners want to influence key decision-makers, packaging the message using both confidence and competence is critical to cut through daily clutter and noise and shape outcomes that are best for the business.

Here, Jett shares how the most effective communicators structure their messaging for others to act upon.

Why is word choice such an important component in how others view the messenger?

One of the things we know about words is that they have two levels of meaning. The words I choose to use as I communicate to someone else not only have content meaning, they also have relationship meaning. They say something about our relationship: how I feel about you, what I think about you, and how I would like for you to think or feel about me.

There’s a model I share: If we want someone to decide, we’ve got to be very careful about the words we choose because words drive feelings and feelings drive decisions. It is a validated, scientific fact that every decision we make is based on how we feel.

What’s a specific example of this?

A good example would be the word “just.” If I say to someone, “I just need a moment of your time,” the word “just” can trigger a sense that what we’re going to talk about isn’t very important. It’s known as a minimizer.

Instead, say, “Do you have time for a brief meeting?” “Brief” says you are going to be succinct and to the point and it’s not going to take an inordinate amount of time, and it doesn’t have that same minimizing quality as using “just.”

(Visited 37 times, 1 visits today)

During a recent speech at Leadercast, Andy Stanley challenged the way leaders often delegate.

Home-based and remote work are steadily increasing trends that are inspiring shared meeting and non-traditional work spaces.

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

Here are four ways to incorporate mindfulness into meetings.

Explore L.A., where the great outdoors awaits groups.

The golden formula for all meetings, incentives and event professionals is as simple as SOUP.

Here are the latest trends to help you combat stress during your workday

Adding to your rotation of industry podcasts could take your business to the next level.

The best social media practices for meeting planners to engage your event attendees from start to finish

Great Wolf Georgia proves to be the perfect spot for meeting and event planners or simply a quick family getaway.

Explore Monterey, California, where the great outdoors awaits groups.

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

Explore Squaw Valley, California, where the great outdoors awaits groups.

Read More