6 Tips for Branding the Heck out of Your Event

By Leigh Harper, August 3, 2017

Branding has taken over the budget line item once called signage. Branding is a more comprehensive term that includes everything from parking lot decals to blimps, and it has revolutionized marketing altogether. However, it’s all too easy to reproduce branding from your previous event without taking time to look into creative new options. Consider these six tips for building a lights-out branding strategy for your next event.

Walk it out.

During your site visit, walk the paths attendees will take to the venue and explore branding opportunities along the way. Is there a parking deck with elevators you can wrap? What does the venue allow on the sidewalk? If there is a fountain outside, can you create a cling for the bottom of it? Use your budget wisely by directing dollars toward high visibility areas.

Think beyond the venue.

Work with the CVB to contact public transportation to see what can be branded on trains, buses and adjacent restaurants your guests will likely patronize. What branding opportunities can your contracted hotels offer? “Venues make [branding opportunities] a selling point instead of a reaction point,” says Kavin Schieferdecker, director of sales and marketing for Hilton Anatole in Dallas. Alongside traditional standing signs or looping welcome messages in lobbies, some hotels are now branding room keys and offering more moments for recognition.

(Visited 242 times, 1 visits today)

Your go-to site for reviews, Yelp, partnered with Atlanta-based event management startup Gather to make event planning easier.

Our thoughts and prayers are with the people in California battling fires. At this time, there is no threat in Ontario, home of Connect Faith.

NFL legend Deion Sanders found faith after he nearly lost his life. Now he spreads the word as a motivational speaker.

These six venues pay tribute to service members in the country’s military and law enforcement.

Read on for a list of can’t-miss eats, places to explore, side trips, shopping and family-friendly experiences in the Inland Empire—Ontario, Calif.

Read More