6 Tips for Branding the Heck out of Your Event

By Leigh Harper, August 3, 2017

Branding has taken over the budget line item once called signage. Branding is a more comprehensive term that includes everything from parking lot decals to blimps, and it has revolutionized marketing altogether. However, it’s all too easy to reproduce branding from your previous event without taking time to look into creative new options. Consider these six tips for building a lights-out branding strategy for your next event.

Walk it out.

During your site visit, walk the paths attendees will take to the venue and explore branding opportunities along the way. Is there a parking deck with elevators you can wrap? What does the venue allow on the sidewalk? If there is a fountain outside, can you create a cling for the bottom of it? Use your budget wisely by directing dollars toward high visibility areas.

Think beyond the venue.

Work with the CVB to contact public transportation to see what can be branded on trains, buses and adjacent restaurants your guests will likely patronize. What branding opportunities can your contracted hotels offer? “Venues make [branding opportunities] a selling point instead of a reaction point,” says Kavin Schieferdecker, director of sales and marketing for Hilton Anatole in Dallas. Alongside traditional standing signs or looping welcome messages in lobbies, some hotels are now branding room keys and offering more moments for recognition.

(Visited 259 times, 1 visits today)

Jordan Atherton, CMP, senior advisor and meeting and event planner at 1st Global, identifies how to create a risk management plan so your attendees are

Delilah, "the most listened-to woman in America," opens her heart on faith career and fighting for children across the globe.

Traveling can be fun, but it can also be a nightmare if you’re not properly prepared.

He's not just our Connect Faith 2019 keynote speaker and football/baseball star athlete, Tim Tebow co-produced the faith film, “Run the Race” with

Planners need to know the “why” to create direct business results for clients.

Johnny Hunt has spent decades teaching men to find their calling.

Author and public speaker Katherine Wolf discusses her inspirational recovery from a massive stroke.

In order to be creative, you must be vulnerable. Find out more tips on how to express yourself from creativity guru Timo Kiuru here.

Connect Meetings talks to Sports Management and Tourism Director Chad McKenzie about Round Rock, Texas' expansion into tourism and meetings.

During a recent speech at Leadercast, Andy Stanley challenged the way leaders often delegate.

Join your peers on both sides of the buyer/seller coin as we tackle some of the stickiest RFP issues and ideas on what to do about them.

Read More