The average meeting planner is responsible for about 37 events each year, according to a recent survey of 350 event professionals conducted by Social Tables. With all the coordination and logistics that go along with each event, it’s nothing short of miraculous that planners are able to manage so many overlapping tasks. In fact, site visits alone take up roughly 100 hours each year, and that’s only the part where planners are physically at the venue.
So how can planners grease the wheels? In what ways can you focus on making even better events without having to cut down on the number of events you manage each year? Leverage these eight actionable communication methods, tips, and tools to stay on top and think like a modern meeting planner.
Creativity Is Key
Communicator? Check. Organizer? Check. Artist? Check. We put the time and effort into event design because experience matters. Stay creative by looking for inspiration outside of the events world. Lean on your creative partners like AV providers, furniture suppliers and designers who are responsible for the visual appeal of your event. Challenge them to be deliberate about every design detail.
Unleash Your Inner Anthropologist
Managing events in cities across the country or globe means having an understanding of the culture and people in that city. Planning an event in L.A.? You better have an understanding of the traffic situation. Consider the nature and demographic makeup of the city your event is in to avoid any serious oversights. When choosing a destination, be conscious about the message it sends. Work with the CVB in the area to tie the culture of the community into the themes of your destination event.